25 March 2019 | Volume 7 Issue No:76   Facebook Twitter YouTube YouTube
MAM | Marketing
Humour has been key to Center Fresh's brand recall: Perfetti Van Melle's Rohit Kapoor
The Dutch confectionery and gum manufacturer, Perfetti Van Melle had stepped into the Indian market 25 years back with a unique liquid-filled gum, Center Fresh, which eventually became the category leader in its segment.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Kings XI Punjab welcomes on board Aaj Tak as title sponsor
Kings XI Punjab has launched its new jersey and announced a range of partners that will support the team this season in the VIVO Indian Premier League. On board as the title sponsor for the season is Aaj Tak. The news channel will occupy its place on the front of the Kings XI Punjab Jersey this year.
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MAM | Media And Advertising
No One Cares launches digital campaign to generate awareness about depression
No One Cares, a social media page with more than 27 million followers, has launched a digital campaign, #NoOneCaresButWeDo, aiming to create awareness about depression. The campaign wants to promote that it is normal to speak about depression. The campaign has been designed by Psifiako media.
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MAM | Media And Advertising
Social Kinnect bags digital mandate for Raymond Custom Tailoring and Raymond Rewards
Social Kinnect has won the digital mandate for Raymond Custom Tailoring and Raymond Rewards, an offering custom-tailored to ensure a unique bespoke experience with styles that are a class apart. The mandate was won following a multi-agency pitch and will be operated out of the agency's Mumbai office.
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  Regulators | MIB
  MIB permits Sun TV, Star India to rename channels
  Television | TV Channels
  Sun TV Network rejigs top level management
  Television | TV Channels
  India News curates special programming for IPL 2019
  Television | TV Channels
  NewsX Special Shows on 23rd & 24th March
Television | TV Channels
Zee Telugu to launch new fiction show 'Akka Chellellu'
DTH | DTH Operator
IPL 2019: Tata Sky, Airtel Digital TV, Dish TV woo consumers with sports packs
Television | TV Channels
LF launches new show 'Dakshin Diaries'
- A closer look at the opportunities, challenges and success for digital marketing in 2019
- Vodafone, unofficial sponsor of fans is back with the fantastic breaks contest
  Source: ET Brandequity
- Are Info Edge investors betting too much on Zomato valuations?
- Will Mumbai's new coastal road destroy an entire village?
  Source: Live Mint
- Brands Empower Kids to Fight Exam Pressure
  Source: Ad Ageindia
- Lok Sabha polls: Over 30,000 political ads on Facebook since February
  Source: BS
- Facebook agrees to advertising overhaul to settle U.S. discrimination suits
  Source: ET CIO
- Amazon to introduce mobile ads, in a threat to Google, FB
  Source: TOI
- Tencent profit misses estimates as games slip, costs swell
  Source: Live Mint
- MillerCoors sues Anheuser-Busch over corn syrup Super Bowl ads
  Source: Yahoo
- German ministry under fire over 'sexist' bike safety ad
- Army ads accused of targeting youngsters during 'January blues'

Source: The Guardian

- AT&T Pushes Xandr Ad Products in Viacom Carriage Talks

Source: WSJ

- Amazon Primed: Unbundling Threats, Facial Recognition Worries, In-App Ad Bonanza

Source: Forbes

- Welsh Government 'threatened' National Library over Welsh job ad

Source: BBC

- MoviePass co-founder's new startup PreShow gives you free movie tickets for watching ads

Source: TC

- 'We're not giving up' - the turbulence and tenacity of Venezuela's ad industry

Source: The Drum

- Burger King Utterly Roasts Competitors With New 'Burn That Ad' Campaign

Source: B&T

- Dwayne Johnson just dropped his latest Under Armour ad campaign for Project Rock

Source: CNBC

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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