20 March 2019 | Volume 7 Issue No:74   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
SBI Life Insurance launches breast cancer awareness campaign "Thanks a Dot"
SBI Life Insurance, one of India's largest private life insurers, has launched 'Thanks A Dot', an innovative breast cancer awareness initiative that is supported by the Women's Cancer Initiative -Tata Memorial Hospital.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Saatchi & Saatchi Focus rechristened to Publicis Health & Publicis Business
Building on the Publicis Groupe philosophy of Power of One, with customers at the centre of everything they do, Saatchi & Saatchi Focus, an award-winning; specialist knowledge-based communication agency has officially been rechristened to Publicis Health & Publicis Business.
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MAM | Media And Advertising
DCMN India bags media duties for FanFight
DCMN India, a growth marketing partner to digital-first brands, has bagged the media duties for FanFight, India's fastest growing fantasy sports start-up. The account will be serviced from the Gurgaon office of DCMN and will be led by DCMN India country head Bindu Balakrishnan.
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MAM | Marketing
Van Heusen presents 'Carry Your World' campaign with Jacqueline Fernandez
Van Heusen, India's leading power dressing brand from Aditya Birla Fashion and Retail Ltd has launched a comprehensive `Carry your World' campaign featuring India's leading Bollywood star Jacqueline Fernandez across 60 cities for two months.
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  Iworld | OTT
  Hotstar to disrupts online video subscriptions with Hotstar VIP
  Iworld | OTT
  Netflix declines being part of Apple TV service
  Television | TV Channels
  "ABBY AWARDS 2019" announces the illustrious Master Jury for the Creative ABBY's
  MAM | Marketing
  1700 Mumbaikars cycle to raise awareness for mental health
  MAM | Marketing
  ZEEL launches an exclusive campaign for its english cluster #WhereIsMyChannel
Television | TV Channels
Kids prefer home-grown content, feature films on TV
DTH | DTH Operator
Airtel Digital TV, Dish TV merger talks on
Television | TV Channels
Analysis: Latest news television trends and consumption patterns
- Bata launches new ad campaign for its 9 to 9 collection featuring Kriti Sanon
- Coca-Cola launches new ad campaign #SayItWithCoke
  Source: ET Brandequity
- Facebook adjusts filters to better thwart discriminatory ads
- How often are people in the room when TV ads air? Not as much as brands might like, study shows
  Source: Ad Ageindia
- Instagram will now let you buy things directly through the app
- Opinion: Facebook and Google aren't the only ones tracking your clicks

Source: Live Mint

- Israeli campaign ad seeks to make political point with 'Fascism' perfume
  Source: Reuters
- Facebook agrees to advertising overhaul to settle U.S. discrimination suits
  Source: Zee Biz
- Stop tobacco brands' promotion in Filmfare Awards ceremony: Delhi govt official to Centre
  Source: BS
- Fantasy sports platform Fanmojo ropes in Prithvi Shaw as brand ambassador
  Source: ET
- Apple releases new iPhone ad, uses privacy to win fight against Samsung and Google
  Source: Times Now News
- Facebook Halts Ad Targeting Cited in Bias Complaints
- Why Is Israel's Justice Minister in an Ad for 'Fascism' Perfume?

Source: NY Times

- NCAA Tournament Selection Show Finds Better Ad Success in One Fewer Hour

Source: Broadcasting Cable

- These ad execs have a venture fund they'd like to sell you

Source: TC

- US the big buyer as the UK's ad industry hits $9 billion in overseas sales

Source: CNBC

- Hulu's ad revenues will reach $2.7B by 2021, eMarketer says

Source: Fierce Video

- CBS Seeks Up to $1.5 Million for Ads in 'The Big Bang Theory' Series Finale

Source: Variety

- Technology Trends That Will Inform Ad Strategy In 2019 And Beyond

Source: Forbes

- Cadbury treasure hunt ad buried by archaeologists

Source: The Drum

- Transgender advocates 'gobsmacked' by 'uneducated' ad opposing Tasmanian birth certificate laws

Source: ABC

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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