19 March 2019 | Volume 7 Issue No:73   Facebook Twitter YouTube YouTube
MAM | Marketing
Consumer confidence plummets in March 2019
The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, has nosedived by 6.8 percentage points in March 2019.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Hotstar releases new TVC for VIVO IPL 2019 campaign '#KoiYaarNahiFar'
Hotstar has released an entertaining new TVC for its VIVO IPL 2019 campaign, '#KoiYaarNahiFar', conceptualised and created by the DDB Mudra Group. The film features a stereotypical Indian family whose twins are accidentally jinxed to 'magnetically repulse' each other.
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MAM | Media And Advertising
Unilever elevates Nitin Paranjpe as COO and Sanjiv Mehta as president, South Asia
Unilever recently promoted its president for foods and refreshment Nitin Paranjpe to the post of chief operating officer. In his new role, Paranjpe will be responsible for Unilever's go-to-market organisations, driving and co-ordinating in-year performance across their countries in line with the company's divisional strategies.
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MAM | Media And Advertising
RSH Global assigns media mandate to Initiative
RSH Global, which owns Joy Personal Care and X-Men, has announced the appointment of Initiative-from the house of IPG Mediabrands, as its media agency of record. The RSH Global account will be jointly handled by Initiative Kolkata and Gurugram offices. As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN Brands.
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  DTH | DTH Operator
  Airtel Digital TV removes network capacity fee
  DTH | DTH Operator
  Dish TV India's 'All in One Pack' for Hindi heartland consumers
  Television | TV Channels
  LimeRoad rewards loyal customers with new gold membership programme
  DTH | DTH Operator
  No compromise on Tata Sky when it comes to your choice of entertainment
  Iworld | OTT
  Vodafone Idea & Zee Entertainment add a new dimension to content partnership
DTH | DTH Operator
Airtel Digital TV, Dish TV merger talks on
Specials | Event Coverage
Pre-school kids content's monetisation and viewership challenges
Iworld | OTT
The digital content boom - trends in 2019
- RHS Global appoints Initiative as its Media Agency of Record
- Van Heusen launches media campaign 'Carry Your World' featuring Jacqueline Fernandez
  Source: ET Brandequity
- Facebook advertisers are asking for refunds after outage chaos
- Campbell boosts snack spending with new ad pushes
  Source: Ad Ageindia
- 51% of ad fraud came through e-commerce in 2018: TechARC digital report

Source: Medianama

- FB takes down several political ads by state outfits
  Source: TOI
- NBCUniversal, Sky team up to expand global advertising product
  Source: Reuters
- Star India set to garner Rs 2,100 crore ad revenues in IPL on strong response
  Source: ET
- Research and insights firm Kantar moves to a single brand name
  Source: Live Mint
- Affle Completes its Omni-channel Consumer Platform With the Acquisition of Shoffr
  Source: BS
- Apple releases new iPhone ad, uses privacy to win fight against Samsung and Google
  Source: Times Now News
- Advertising Week Europe briefing: 5 themes that will dominate the week
- The definitive guide to what's in and out at Advertising Week Europe 2019

Source: Digiday

- Kazerman Tapped for Advanced Advertising Post at Discovery
- Upfronts: Look for Ad Prices to Keep Rising

Source: Broadcasting Cable

- NBCUniversal, Sky Make Joint Ad Offering as TV Upfront Looms

Source: Variety

- Cadbury pulls ad campaign that 'advocates looting'

Source: The Guardian

- #FierceMadness is back! Pick your favorite pharma ads in a tournament-style battle royale

Source: Fierce Pharma

- A Few Pioneering Women Every Advertising Industry Pro Should Know

Source: Forbes

- Dem group launches ads attacking Trump's 'hypocrisy on Medicare and Medicaid cuts'

Source: The Hill

- Michael Jackson's "Innocent" Ads Banned For "Perpetuating Fear"

Source: B&T

- OTT Ad Revenue Growth Slows to 20% in U.S. on Measurement Challenges

Source: Multichannel

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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