18 March 2019 | Volume 7 Issue No:72   Facebook Twitter YouTube YouTube
 
     
 
 
MAM | Marketing
Vegan handbag brand Baggit to up marketing spends to 8% of overall budget
Veganism has taken the world by storm. Surprisingly, the cruelty-free lifestyle has found a space not only in the kitchens but also in the wardrobes of its patrons. Much before the wave of vegan lifestyle rose to its crescendo, a home-grown brand had adopted this into its products exceptionally.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Iworld | OTT
The digital content boom - trends in 2019
When is the last time you followed a full show on TV? With the advent of digital streaming platforms, it's something that is hard to recall for most people. There was a time when having access to digital content in itself was exciting. But in this user-driven world and the dynamics that come with it, we are now way beyond that.
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MAM | Media And Advertising
Jack in the Box Worldwide bags creative mandate for Fast&Up
The 120 Media Collective's creative powerhouse, Jack in the Box Worldwide bags the creative and digital communications mandate for Fast&Up, an innovation in the sports nutrition category. The core objective of these campaigns is to spark conversations and drive product usage across sports and fitness communities.
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MAM | Marketing
iProspect India to handle SEO duties of Godrej Interio
iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the online business of one of India's largest furniture brands, Godrej Interio. The account was won after a multi-agency pitch. As part of the mandate, the agency will provide SEO services to the brand and will service the account from its Mumbai office.
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  Television | TV Channels
  English movies most benefitted genre in Chrome week 10
   
  DTH | DTH Operator
  Sun Direct introduces long duration regional packs
   
 
   
  Specials | Event Coverage
  Gazing into the Crystal Ball - Sustaining Growth in Uncertain Times
   
  Television | TV Channels
  HBO & HBO HD makes March action-packed with spy thriller 'Mission Impossible: Fallout'
   
  Iworld | OTT
  SonyLIV brings the craziest road trip of the year
   
 
 
 
Iworld | OTT
The digital content boom - trends in 2019
 
DTH | DTH Operator
Airtel Digital TV removes network capacity fee
 
Television | TV Channels
ZEEL likely to sell 20% to Sony Corp
 
   
- Kurkure to connect with people through Nukkad Natak
- Transforming businesses in the connected world
  Source: ET Brandequity
   
- Kerala government's 1,000-day ads removed from KSRTC buses
- Action sought against illegal ad boards
  Source: TOI
   
- Aamir Khan has been my guiding force: Darsheel Safary

Source: BS

   
- Surf Excel and Brook Bond Ads: A miscalculated move or clever strategy?

Source: Financial Express

   
- It's time to invest in these 5 mid-cap stocks: Here's why
  Source: ET
   
- We Want Brands to Fully Leverage Our Audience and Strength as a Storytelling Platform: Dexter Ong, Wattpad Studios
  Source: Ad Ageindia
   
- Hrithik Roshan to become brand ambassador of The Indian Stammering Association
  Source: First Post
   
- Google banned 2.3 bn misleading ads that violated its advertising policies in 2018
  Source: Zee Biz
   
- Doordarshan adopts guidelines for gender sensitive programming
  Source: Live Mint
   
 
- Government proposes junk food ad ban on YouTube and Facebook
- Rickie Fowler returns to 'tailor' a new ad for Grant Thornton

Source: The Drum

   
- Cadbury treasure hunt ad labelled 'stupid' by archaeologists

Source: BBC

   
- Clive Palmer's massive $21.6 million federal election ad spend

Source: Ad News

   
- QMS Sport Study: On-Ground Sports Hoardings 12% More Effective Than A TV Ad-Break Alone

Source: B&T

   
- Apple ad focuses on iPhone's most marketable feature - privacy

Source: TC

   
- Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade

Source: Huffington Post

   
- Snap shares surge 10% after longtime skeptic upgrades to buy

Source: CNBC

   
- Advertisers Continue to Flee Tucker Carlson. Will Fox News Stick With Him?

Source: RollingStone

   
- Sen. Lankford: FCC Should Ponder Show-Appropriate Ad Requirement

Source: Broadcasting Cable

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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