15 July 2019 | Volume 8 Issue No:56   Facebook Twitter YouTube YouTube
 
     
 
 
MAM | Media And Advertising
No marketing communication can target the entire universe: Digitalabs CMO Agam Choudhary
With a decade of experience in shaping the digital lifespan of firms like Jaquar Lighting, Hindustan Times, Religare, Patanjali, Lenovo, amongst others, Digitalabs is a wing of 21-year-old conglomerate, Laqshya Media Group.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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MAM | Marketing
India's SF loss in ICC Cricket World Cup 2019 to impact brand visibility in the final
The ICC Men's Cricket World Cup 2019 started off with a lot of hopes pinned on the Indian team to lift the trophy for the third time. Not just international fans but many international experts had the 'men in blue' as the likely winners.
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MAM | Media And Advertising
VMLY&R India creates latest campaign for Luminous Power Technologies
VMLY&R India has conceptualised and created the latest campaign for Luminous Power Technologies, featuring the former Indian national cricketer Sachin Tendulkar. This campaign marks the 9th year of association between Luminous and Sachin Tendulkar, as the brand ambassador.
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Television | TV Channels
Dettol Liquid soap returns as top brand after a week's gap in BARC week 27 rankings
Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 29 June 2019 and 5 July 2019. The data reflects the top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 26 of 2019.
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  Television | TV Channels
  India News Launches, 'Vivaad Par Samvaad, Weekend Discussion Show
   
  iWorld | OTT
  Netflix ropes in BBC Studios' Jackie Lee-Joe as CMO
   
 
   
  Television | TV Channels
  Watch Akshay Kumar On #PHILIPSHUE #CRICKETLIVE Exclusively On the Star Sports Network This Sunday!
   
 

Television | TV Channels

  Witness a writer winning a womans heart as PrivĂ©HD premieres Playing It Cool
   
 

MAM | Marketing

  Enjoy your favorite tunes offline with Gaana's Smart Downloads
   
 

Television | TV Channels

  Zee Cinema to air Manmarziyaan on Saturday 13th July at 6pm
   
 
 
 
iWorld | OTT
YouTube expanding monetisation tools for creators
 

Television | TV Channels

ZEEL's Punit Goenka on FY19 performance, future of digital platforms, new tariff order
 

Television | TV Channels

BARC week 27: Middling impact on Hindi news ratings in budget week
 
   
   
- Godrej aer Pocket launches new digital campaign for 'happy bathrooms'
- CavinKare ropes in Sonakshi Sinha as brand ambassador for CHIK shampoo
  Source: ET Brandequity
   
- Syska LED's New Campaign Featuring Irrfan Khan Stresses on its First-mover Advantage in the LED Lighting Category
- OPPO Launches 'Reno India 10x Tour' campaign to Capture the Essence of India's Heritage
  Source: AdAge India
   
- Tracking digital ad spending efficacy
  Source: New Indian Express
   
- More to come: FTC fine doesn't spell closure for Facebook
  Source: ET
   
- Apple's new 'Shot on iPhone' campaign captures 'spirit of India', wins hearts
  Source: Live Mint
   
- Kenya orders Safaricom to shut down betting payments in revenue blow
  Source: Reuters
   
- New 'Mauka-mauka' ad pays tribute to Team India post WC exit
  Source: India Today
   
- IOA forms ad-hoc body for taekwondo
  Source: TOI
   
 
   
- Gravel campaign to air Biden attack ad on MSNBC
- Democratic lawmaker criticizes GOP's Kaepernick ad

Source: The Hill

   
- How SCMP ensures brand safety for advertisers during its coverage of Hong Kong protests

Source: The Drum

   
- Facebook's Watchdog Has a Chance to Follow the Money

Source: Bloomberg

   
- 2020 Democrats upend digital campaign playbook

Source: The Hill

   
- Check out this incredible archive of Apple's promotional photos and ads

Source: The Verge

   
- Apple Goes Low-Budget In Latest 'Nap' Ad

Source: B&T

   
- Netflix taps Google Lens to bring Stranger Things newspaper ad to life

Source: VB

   
- 'Reef Break' Top Show in June for Ad Viewability

Source: Broadcasting Cable

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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