23 January 2019 | Volume 7 Issue No:34   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Regional representation in creative teams can help reduce blind spots: Karthik Srinivasan
If you're not in tune with the intricacies of a different language, you're going to land yourself in a soup. Just like Google's voice assistant Alexa a few months ago when it had censored the word "chhod" (meaning 'leave' in English) from a number of popular Hindi songs just a few months back, as it confused it with an expletive that is spelt the same way when written in English.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Netmeds.com shows that each house has a Dhoni
Online pharmacy Netmeds.com has launched a new campaign featuring its brand ambassador and former captain of India's men cricket team MS Dhoni. Conceptualised and created by Publicis India, the TVC revolves around the theme that each person has within them an "inner Mahi" who can rise to the occasion, shoulder responsibilities and look out for the members of the family.
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MAM | Marketing
Bajaj Auto launches new brand identity ''The World's Favourite Indian''
Bajaj Auto Ltd, India's leading automobile company, has released its new identity as "The World's Favourite Indian" to announce its dramatic transition from a domestic scooter maker to a global motorcycle powerhouse in only 17 years.
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MAM | Media And Advertising
Mindshare Fulcrum upgrades skillset for HUL's integrated mandate
Handling the complete integrated media mandate for the largest advertiser in the country is surely something that most agencies aspire to achieve. Imagine the glory of WPP's Mindshare Fulcrum when it was awarded the digital media mandate of Hindustan Unilever Ltd in August last year.
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iWorld | Social Media
Google promises more transparency in online election ads
Google has vowed to take India specific initiatives aiming at transparency in political advertisements on its platform ahead of general elections in the country. The tech giant will provide details of advertisers as well as money spent on such ads. "To bring more transparency to the online election ads, Google will introduce an India-specific Political Advertising Transparency Report and searchable Political Ads Library.
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  Television | TV Channels
  Zeel channels most watched Hindi entertainment channels across genres
  iWorld | E-commerce
  Hungama Music starts original audio programming in Tamil 'Endrendrum Punnagai'
  Television | TV Channels
  Times Network salutes the spirit of heroism with its Republic Day movie line-up
  iWorld | OTT
  Trailer launch of Prime Original series, American Gods S2
  MAM | Marketing
  Ipsos India in overdrive with Mystery Shoppers
Specials | Event Coverage
Sony Pictures Networks' sports cluster's year in review, road ahead
Television | TV Channels
Sun Bangla to rise on 3 February
Television | TV Channels
Ad volume for cricket up by 16% in last 2 years
- Taproot Dentsu Bags Advertising Mandate for Big FM
- Super Bowl Alert: Will Carrie Bradshaw show up for the Big Game?

Source: Ad Ageindia

- Google announces new election ad policy in India ahead of Lok Sabha Elections 2019

Source: India Today

- Social media wins even before the votes are in

Source: ET

- FMCG spends highest on digital video advertising

Source: Financial Express

- Responsible mining can helpGoa: Ad film dir

Source: TOI

- French data regulator slaps Google with a EURO50M GDPR fine over lack of transparency and consent

Source: Medianama

- CBS Rejects Super Bowl Ad for Medical Marijuana

Source: BQ

- Bajaj Auto Launches New Brand Identity as 'The World's Favourite Indian'

Source: News18

- Why Is Everyone In Such A Lather Over Gillette's 'Toxic Masculinity' Ad?

Source: Forbes

- Viacom agrees to buy ad-supported streaming service Pluto TV for $340 million

Source: CNBC

- Adjust expands its anti-ad fraud tech by acquiring Unbotify

Source: TC

- Ad-Tech In-Housing Firm Beeswax Raises $15 Million

Source: WSJ

- IAB unveils tool to show brands the value in adtech 'middlemen'

Source: The Drum

- Facebook deletes comments on ad calling anti-Brexit MPs 'scumbags'

Source: BBC

- Budweiser brings back beloved Clydesdale horses for Super Bowl ad

Source: NY Daily News

- SAG-AFTRA Members To Rally Wednesday As Strike Vs. BBH Ad Agency Enters Fifth Month

Source: Deadline

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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