22 January 2019 | Volume 7 Issue No:33   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Digital suffers due to lack of common metric system: Ashish Bhasin
Dentsu Aegis Network, one of the biggest marketing agencies in India, released the third edition of its annual Digital Report recently predicting a wholesome 31.96 per cent CAGR growth of digital advertising in India. An exhausting and thoroughly researched report, this initiative by DAN is probably the singular attempt being made by any agency in India.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
LupinLife's Corcal Bone & Beauty to bring #Beautifullystrong real women to the ramp
LupinLife's Corcal Bone and Beauty has announced collaboration with Lakme Fashion Week to celebrate #beautifullystrong women across India at the upcoming Lakme Fashion Week Summer/Resort 2019 edition. Marking its launch in India, the Corcal Bone & Beauty show will bring strong and beautiful women to walk the ramp through an online audition for women across India.
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MAM | Media And Advertising
Brands ride on the 10-year challenge wave
While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge. From modest to quirky, the responses are drawing a lot of attention on social media.
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MAM | Media And Advertising
Combiflam ICYHOT takes on 'strong pain' in new campaign by Ogilvy
Sanofi India - makers of the Combiflam range - has launched the latest ad campaign for its topical analgesic Combiflam ICYHOT. The ad film has been conceptualised by Ogilvy and drives the 'Strong pain ko do strong jawab' message of the brand. The campaign will have a 360 degree approach including TV, digital and on-ground activation.
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MAM | Marketing
Taproot Dentsu bags advertising mandate for Big FM
Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired advertising duties for 92.7 Big FM India, one of India's largest radio networks, following a multi-agency evaluation. The agency will service the account from its Mumbai office.
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MAM | Marketing
L&K Saatchi & Saatchi wins Rotimatic; unveils inaugural brand campaign
Ask any household in India as to what brings the family together as a single unit every single day, and the answer would invariably be food. It's an activity that witnesses the coming together of all members of the family, irrespective of the task they are occupied with, and sit together to consume a meal.
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  Television | TV Channels
  New English news channel Harvest TV to launch on Republic Day
  iWorld | E-commerce
  Snapdeal celebrating Republic Day with 5-day sale
  Television | TV Channels
  Star Sports unveils new campaign "Cricket Ka Asli King Kaun" for India's tour of New Zealand
  iWorld | OTT
  ZEE5 announces original film veergati this repulic day
  Television | TV Channels
  Start your weekend right with NBA 'saturday morning live'
Specials | Event Coverage
Inside ZEEL's ambitious new bet on Zee Studios Originals
iWorld | OTT
Comment: Self-regulation a positive step for OCC platforms, but...
Television | TV Channels
Republic Media Network elevates Vikas Khanchandani as Group CEO
- Republic appoints Bhaskar Das as group president
- 'Har Ghar Mein Mahi': Netmeds.com unveils its new TVC with MS Dhoni

Source: ET Brandequity

- International Advertising Association World Congress to be held in India in Feb

Source: BS

- Top Three Ads of the Week: Horlicks, Axis Mutual Funds, Vodafone

Source: Ad Ageindia

- 'Stop Shaming Women': Avon Apologises for Ad Attacking 'Dimples' on Thighs After Outrage

Source: News18

- Amazon knows what you buy, and it's building a big ad business from it

Source: ET

- Gillette ad row: Man gets trolled for throwing his razor in toilet

Source: New Indian Express

- 'Indian advertising market to cross $10 billion mark in 2019'

Source: The Hindu Businessline

- Forget Gillette controversy, Kat Timpf sounds off on how ads shame women

Source: Fox News

- Gillette's 'toxic masculinity' ad draws counter from watch company

Source: Fox News

- TD Bank takes down ads targeting South Asians after complaint about the word 'desi'

Source: CBC

- How News UK is remaking its ad sales organization to drive integration

Source: Digiday

- Advertising breach: Germany bans Amazon production

Source: Broadband TV News

- How News UK is remaking its ad sales organization to drive integration

Source: Digiday

- Avon pulls ad after accusations it 'shamed' women

Source: Ad News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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