18 January 2019 | Volume 7 Issue No:31   Facebook Twitter YouTube YouTube
MAM | Marketing
IWC celebrates new Pilot's watches launch in Geneva
IWC Schaffhausen celebrated the launch of its new Pilot's Watches with an exclusive gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests had the chance to admire a true icon of British aviation - the Spitfire - and ring in the year of Pilot's Watches together with IWC.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan
Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, "India's first smart ceiling fan". Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant.
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MAM | Marketing
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai
The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-'Pride', in Mumbai. Designer Rohit Bal showcased his collection 'Gul-Dastah' with showstoppers, Sidharth Malhotra and Diana Penty.
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MAM | Marketing
91% Indians to spend more on e-com sites in 2019
Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019. Created by Kantar Media based on consumer insights, the report uses data and reference from various business units within Kantar and a host of syndicated studies such as- Target Group Index -Kantar IMRB, Global MONITOR 2018- Kantar Consulting, Kantar Worldpanel, eMarketPulse- Kantar IMRB.
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MAM | Marketing
Niine launches period tracker app in Hindi, English
Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary napkin brand in India.
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  Television | TV Channels
  Hindi Movies most benefited genre in Chrome DM week 2
  iWorld | OTT
  Netflix raises US prices for the first time since 2017
  Television | TV Channels
  Zapak and Cartoon Network India partner to launch 'Ben 10 - Alien Run' mobile game
  Television | TV Channels
  Viacom18 introduces VIACUBS - a day care facility for employees' children
Regulators | TRAI
Broadcasters to TRAI: No further regulation of OTT communication services
Television | TV Channels
MTV to up its game in 2019 with new format shows
Regulators | TRAI
TRAI asks Tata Sky to submit status report on tariff order implementation
- Print media ad growth to accelerate in 2020: Report
- Gillette's toxic masculinity ad signals mainstream embrace of #MeToo

Source: BS

- Buzzoka launches influencer-driven Instagram ad film service
- MS Dhoni turns his world upside-down in Orient Electric's new ad for Aeroslim fan

Source: ET Brandequity

- Facebook to launch a political ads library in India next month

Source: Medianama

- Disney, Marvel ad buys could make for a Superhero Bowl

Source: Ad Ageindia

- Amul sends legal notice to Google India for fake ad campaigns on its platform

Source: Scroll

- 'Indian advertising market to cross $10 billion mark in 2019'

Source: The Hindu Businessline

- Bing predicts 15% click bump off expanded Verizon ad deal
- McDonald's saver menu ad stars endearing little swimmer and a marigold glove

Source: The Drum

- Gillette's Ad With a #MeToo Edge Gets Mixed Reactions

Source: WSJ

- Mexican Airline Trolls Americans With Ad About Debate Over the Wall

Source: Time

- What Gillette Could Learn From CSR Ads In The Super Bowl

Source: Forbes

- The best a man can get? Why some men are brushing off Gillette's ad campaign

Source: CBC

- Insulted by the Gillette ad about jerks? Chances are you're a jerk

Source: Brisbane Times

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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