15 January 2019 | Volume 7 Issue No:28   Facebook Twitter YouTube YouTube
 
     
 
 
MAM | Marketing
Publicis India bags creative duties of Netmeds.com
Leading online pharmacy Netmeds.com has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
 
Mam | Media and Advertising
Vikas Mehta appointed Mullen Lintas CEO
Creative agency of the MullenLowe Lintas Group, Mullen Lintas, has appointed Vikas Mehta as its new CEO. He will operate out of the company's Mumbai office. Mehta takes this role from Virat Tandon, who was recently elevated to the position of group CEO, MullenLowe Lintas Group.
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Mam | Marketing
Qoruz now allows brands, influencers to connect directly
Marketing technology company Qoruz has added a 'Zero Commission Network' to its platform, which will allow brands to directly engage with micro-influencers, experts, and celebrities for their marketing campaigns. Under the network, influencers will be able to share their campaign fee with the brands on Qoruz's platform directly thus eliminating the dependence on agents for commission-based influencer outreach.
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Mam | Media and Advertising
SBI launches 'YONO 20 Under Twenty' to celebrate young achievers
State Bank of India (SBI) has announced the launch of 'YONO 20 under Twenty' to recognise and reward young achievers below 20 years of age across 10 diverse fields such as sustainability, performing arts, acting, entrepreneurship or innovation, sports, global Indian, disability champion  among others.
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Mam | Media and Advertising
Tata Mumbai Marathon launches 'Inspire to be Better' campaign
Tata Mumbai Marathon recently launched its "Inspire to be Better" integrated campaign ahead of its 2019 event. The campaign is designed to value the inspiring stories of people from all walks of life and to recognise those who inspired them to be better.
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Mam | Media and Advertising
Favre-Leuba appoints Vijesh Rajan as business head
Swiss watch brand Favre-Leuba has announced the appointment of Vijesh Rajan as business head and the new spokesperson for the brand.  After the successful tenure of Thomas Morf, the CEO and spokesperson of the brand under whose leadership the brand was relaunched with a modern dynamic outlook yet retaining its rich legacy,
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  Cable TV | LCO
  Hathway, DEN, Siti reveal packs under new TRAI tariff order
   
  iWorld | OTT
  Hotstar adds offline watching feature for premium content
   
 
   
  MAM | Marketing
  TEDxYouth with the theme of 'Evol-YOU-tion' held at Oberoi International School
   
  Television | TV Channels
  Discovery Channel to premiere epic Docu-Drama 'First Man'
   
 
 
 
Television | TV Channels
EPIC channel announces exclusive programming line-up to honour soldiers
 
Television | TV Channels
Oscar Movies Bhojpuri enters regional top 5 in BARC week 1 2019
 
Television | TV Channels
Sony Sab to increase focus on fiction genre
 
   
- Hyundai puts Jason Bateman in Super Bowl ad
- Gillette has a new take on 'Best a Man Can Get' in new ad that invokes #MeToo

Source: Ad Age India

   
- In 15 years, BJP Spent 5,000 crore on Ads, Congress Now Follows No Ads Policy

Source: News Click

   
- Condemning tinda: Advertising at rock bottom

Source: DNA India

   
- Zee may churn out healthy Q3 numbers, but challenges stay

Source: ETBrand Equity

   
- Anushka Shama is the new brand ambassador for Rajnigandha Pearls

Source: Orissadiary

   
- Ranbir Kapoor in talks with Coca-Cola for multi-year brand endorsement deal

Source: BS

   
 
- Obscure pro-Brexit group spends tens of thousands on Facebook ads
- UK advertising market faces recession under no-deal Brexit

Source: The Guardian

   
- Tazo Pokes Fun at Sedate and Serene Tea Ads in First Campaign From Vice's Agency, Virtue

Source: Ad Week

   
- Advertising Archetypes For Non-Archetypal Holidays

Source: Forbes

   
- China advertising spend to grow 7% in 2019

Source: The Drum

   
- Fitzer joins Out There Advertising

Source: Business North

   
- Rita Ora Is Escada's New Brand Ambassador

Source: WWD

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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