22 February 2019 | Volume 7 Issue No:56   Facebook Twitter YouTube YouTube
 
     
 
 
MAM | Marketing
77% consumers buy brands with similar values
Havas Group in its Meaningful Brands 2019 report has revealed that a staggering 77 per cent of brands could disappear and no-one would care. Not only is this the highest percentage since Meaningful Brands® research began in 2008, this is a major three-point hike on the Meaningful Brands 2019 results.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".
 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.
 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO
 
Production House:

RAT Films
 
Director:

Ruchi Narayan
 
Creative Director:

Ankur Suman
 
 
    Watch the Video
 
 
 
MAM | Media And Advertising
Dentsu Aegis Network acquires Happy Marketer
Dentsu Aegis Network has announced the acquisition of Singaporean digital marketing group Happy Marketer. The group will be rebranded Happy Marketer, a Merkle Company, and bring its suite of data, analytics, CRM and performance marketing services under the DAN umbrella.
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MAM | Media And Advertising
Taproot Dentsu creates campaign for Discovery channel pack
To announce its bouquet rates of 9 channels at Rs 8, Discovery Communications India (DCIN) collaborated with Taproot Dentsu to deliver its 'virtue of exploration' as 'the window to the world' in a simple yet charming way.
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MAM | Media And Advertising
82.5 Creates, ACC launch 'Karein Kuch Kamaal' campaign
ACC, the cement brand from Lafarge Holcim group, has launched its new communication campaign 'Karein Kuch Kamaal'. Created by 82.5 Communications. The campaign targets the individual home builder who plans to construct his own home.
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MAM | Media And Advertising
Tata Tea Chakra Gold takes Jaago Re (Meluku) campaign to Andhra Pradesh women
For the first time, a Jaago Re (Meluku) campaign developed specifically for the women of Andhra Pradesh has been launched by Tata Tea's premium brand in the region, Chakra Gold. The new TVC, created by MullenLowe Lintas, endeavours to awaken the strength of Andhra Pradesh's women towards self-empowerment while battling debilitating patriarchy and discriminatory societal norms.
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MAM | Media And Advertising
WATConsult ranked in Global MMA SMARTIES Business Impact Index 2018
WATConsult the digital and social media agency from Dentsu Aegis Network, has been ranked among the top 10 digital agencies, globally for 2018, in the MMA SMARTIES Business Impact Index. WATConsult is the only Indian digital agency to be a part of this prestigious global ranking.
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  Regulators | TRAI
  Broadcasters support return of RPD in BARC measurement module
   
  Television | TV Channels
  History TV18 set to premiere new unscripted series 'Road Hauks'
   
 
   
  Television | TV Channels
  NewsX special weekend shows - 23rd & 24th february
   
  iWorld | OTT
  ZEE5 unveils their biggest Bengali Original, 'Sharate Aaj' for Bangladeshi audiences on 21st February
   
  Television | TV Channels
  Johnny Lever to judge the comedy show 'Ek Tappa Out' on STAR PRAVAH
   
  Television | TV Channels
  &TV's Paramavatar Shri Krishna stands tall at Kumbh Mela 2019
   
 
 
 
Regulators | TRAI
Tata Sky favours multiple agencies for TV audience measurement
 
Television | TV Channels
BARC exhorts TRAI to strengthen existing TV audience measurement system
 
Regulators | TRAI
TRAI vs Tata Sky: Delhi High Court adjourns case to 11 March
 
   
- Horizon Media aims for more than half its ad deals to be guaranteed on business outcomes in next five years
- Pinterest files for IPO as battle for digital ad dollars escalates
  Source: Ad Ageindia
   
- At IAA World Congress, focus is on brands and more
- Puma edges past rivals in India sales to emerge as top sportswear brand

Source: ET
   
- Nestle, major brands to boycott YouTube ads after paedophiles swarm comments on videos of children

Source: Indian Express
   
- TV ad revenue to see a dip in Jan-Mar 2019: Report

Source: Live Mint
   
- YouTube Has Heard The Advertisers Message, And is Now Cracking Down on Pedophiles

Source: News18
   
- Around the world: From digital ad revenue spike to Spotify buying podcast startup

Source: Financial Express
   
- Xiaomi's new teaser ad featuring Ranveer Singh

Source: TOI
   
- AT&T pulls ads from YouTube over videos exploiting children

Source: Reuters
   
 
- Nielsen Forms Addressable TV Ad Group After Buying Sorenson Media's Assets for $11.25 Million

Source: Variety
   
- TV Ad Spending Drops as Digital Surpasses Traditional in 2019

Source: TV Technology
   
- ABC sells out of its $2.6 million 30-second ad spots ahead of the Oscars

Source: CNBC
   
- AT&T, Epic Games pull YouTube ads after child exploitation found

Source: Cnet
   
- Cheatsheet: Roku expects to make $1 billion in revenue this year

Source: Digiday
   
- Uncle Tobys Ad Gives Familiar 80's Callback, Via McCann

Source: B&T
   
- How Should Video Ad Effectiveness Be Measured?

Source: The Drum
   
- Burger King trolling KFC, Colonel Sanders in ad for flame-grilled chicken

Source: Foxnews
   
- Chamber launches ad blitz against Trump drug-pricing proposal

Source: The Hill
   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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