21 February 2019 | Volume 7 Issue No:55   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Martin Sorrell eyes India's untapped digital potential with S4 Capital launch
Advertising giant Martin Sorrell, who was made to leave WPP last year and later announced his next new venture S4 Capital, has made a new revelation. The company's India operation is soon to be launched having found the country head. Sorrell made the announcement on the sidelines of the IAA World Congress 2019 that's taking place in Kochi this year.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Duracell launches new alkaline battery 'Duracell Ultra'
Duracell has introduced a new alkaline battery 'Duracell Ultra' that reportedly provides up to 100 per cent more power. As per the brand, the new superior battery responds to the growing popularity in power hungry devices.
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MAM | Media And Advertising
Sirona's new campaign encourages women to 'rise up with menstrual cups'
In a bid to encourage women to move past pads and switch to comfortable, convenient, and environment-friendly menstrual cups, menstrual and intimate hygiene products brand Sirona has launched a new video campaign. The bold and hard-hitting campaign has been created to promote the product on the occasion of Women's Day.
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MAM | Media And Advertising
DViO Digital wins creative, digital marketing mandate for Theobroma
Theobroma, a pan India chain of patisseries has chosen DViO Digital as its creative and digital marketing partner. The account was won following a multi-agency pitch. DViO's mandate is to provide strategic and creative recommendations along with building a strong communication and digital touch-point strategy to drive business results and visibility for Theobroma.
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  Television | TV Channels
  Big Synergy appoints Simmi Karna to produce fiction series for OTT, TV
  Regulators | TRAI
  Broadcasters support return of RPD in BARC measurement module
  iWorld | OTT
  Prime Video reveals the first character posters for Prime Original Series – Made in Heaven
  Television | TV Channels
  An afternoon of Food, Family and Fun - COLORS' presents 'Kitchen Champion'
  iWorld | OTT
  Netflix releases official trailer for cricket fever: Mumbai Indians
  Television | TV Channels
  &TV's Paramavatar Shri Krishna stands tall at Kumbh Mela 2019
Television | TV Channels
GEC, regional channels' viewership to dip further this year due to IPL, Elections
Regulators | TRAI
TRAI to take action against errant service providers
iWorld | OTT
SonyLiv brings a bunch of all new international shows across genres
- Oracle claims a fighter of pirated apps is a front for ad fraud
- Xaxis brings six second ad formats to APAC
  Source: Ad Ageindia
- Twitter tightens political ad rules for India in poll season

Source: ET

- Want to feature in next Tata Tiago ad? Here is your chance

Source: Zee Biz

- MX Player bets big on content, builds a library of 1,00,000 hours of content

Source: ET Brandequity

- 'America's first social media networks revealed'

Source: BS

- Amul celebrates Amitabh Bachchan's 50th year in Bollywood with trendy ad. Fans are in love

Source: India Today

- Media outlets ink ad-for-equity deal with politician review app Neta

Source: Vccircle

- Martin Sorrell's S4 Capital to start India operations

Source: Live Mint

- 'How to Train Your Dragon: The Hidden World' Again Tops Studios' TV Ad Spending
- SAG-AFTRA, Ad Industry Quietly Launch Contract Negotiations

Source: Variety

- Digital advertising is feasting on the corpse of the US yellow pages
- With weeks to go, this pro-Brexit ad doesn't look so confident anymore

Source: QZ

- 'An ad for blackness': how Soul Train made America do the Hustle

Source: The Guardian

- Major Milestone: Digital Ad Spending Will Pass Non-Digital This Year

Source: Forbes

- 'The opportunities are being throttled': Internet-enabled TV is missing out on programmatic ad buys

Source: Digiday

- Amobee Using Nielsen Data for TV, Digital Ad Planning

Source: B&C

- Mark Zuckerberg explains why an ad-free Facebook isn't as simple as it sounds

Source: Recode

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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