20 February 2019 | Volume 7 Issue No:54   Facebook Twitter YouTube YouTube
MAM | Marketing
Camlin investing in product development, not TV ads
Be it the hilarious ad of its permanent markers that showed a dead man resuscitating back to life because of its indelible power or an emotional and sensitive ad of a little school kid sharing his colour set and sketchbook with a poor boy, Camlin India had once been in the race of most iconic ad maker brands.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Praveen Kenneth launches 'Ek Desh, Ek Hum' platform
The founder of Law&Kenneth and former chairman Law&Kenneth | Saatchi & Saatchi, Praveen Kenneth, has launched the platform 'Ek Desh, Ek Hum' with a video that stresses on the 'Stronger Together' theme. The launch video has been directed by noted filmmaker Pradeep Sarkar while the music has been scored by Dhruv Ghanekar and the lyrics have been penned by Ishita Arun.
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MAM | Media And Advertising
SVG Media partners BirdEye to launch customer experience platform in India
SVG Media, a digital marketing platform from Dentsu Aegis Network Company, has announced a strategic partnership with US-based BirdEye in India. It will help increase BirdEye's global footprint as the leading customer experience and business reputation platform.
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MAM | Media And Advertising
Colgate offers complete 'Suraksha' at Kumbh Mela
Colgate-Palmolive (India) Ltd launched the 'Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha' campaign at the ongoing Kumbh Mela in Prayagraj, Allahabad.
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MAM | Marketing
SBI Life Insurance renews 'Main Se Hum' campaign with Cheteshwar Pujara
SBI Life Insurance has renewed its 'Main Se Hum' brand campaign, this time featuring cricketer Cheteshwar Pujara and his wife Puja Pujara. The ad created and conceptualised by WATConsult captures Pujara's real life, highlighting his relationship with his life partner.
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  Television | TV Channels
  TV18 complains to TRAI about Republic Bharat being placed outside its genre
  iWorld | OTT
  TVF launches MX original series 'ImMature'
  Television | TV Channels
  DSPORT to telecast Afghanistan vs Ireland ICC cricket series in India
  Television | TV Channels
  News18 Network announces 2nd edition of rising india summit
  Television | TV Channels
  MTV captivates Roadies' fans with a thrilling stunt on a billboard
  Television | TV Channels
  Sony PIX brings to you 'Hollywood's Finest' - the ultimate countdown to Oscars 2019
iWorld | OTT
ZEE5 targets 20x-30x increase in subscription numbers in next one year
Television | TV Channels
Peninsula Pictures eyes new genres for digital foray
iWorld | OTT
SonyLiv brings a bunch of all new international shows across genres
- Walmart takes online ad sales in house, dealing huge blow to WPP unit
- Watch 'Vision,' the first Bernie Sanders 2020 campaign ad
  Source: ad ageindia
- Bombay HC election transparency case: Google and FB submit ad policies

Source: Medianama

- China Social Media Erupts Over A Top Model's Freckles In Surprise Ad

Source: Huffington Post

- What's inside the rapper? Amul celebrates 'Gully Boy' with adorable doodle

Source: ET

- Twitter rolls out ad tracking tools to identify political parties ahead ahead of EU elections

Source: Financial Express

- JSW Cement to invest Rs2,000 crore to take capacity to 20 mt by 2020

Source: Live Mint

- Global Sportswear brand PUMA ropes in boxer Mary Kom as a brand ambassador

Source: Times Now

- Cosmetic Giant Releases Ad Taking On The Issue of Chinese Marriage Taboo
- TV Networks Demand Review Of "Outdated" Election Blackout Ad Rules

Source: B&T

- Backlash prompts discreet Google Chrome ad blocker revision
- Despite the negative public perception, advertising can be a force for good

Source: The Drum

- Irish hospital posts ad requiring new employees to perform abortions

Source: CP

- Be tolerant, China Daily urges after Zara's ad faces flak

Source: Straits Times

- TV presenters caught talking about reporter's boobs during ad break

Source: Metro

- You're Doing PPC Ad Tests Wrong - This Script Will Help

Source: SEJ

- How to Get Millenials to Trust and Respond to Your Advertising

Source: Forbes

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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