18 February 2019 | Volume 7 Issue No:52   Facebook Twitter YouTube YouTube
 
     
 
 
MAM | Marketing
Joy Personal Care goes heavy on digital media marketing for Revive
Joy Personal Care has always been different in its approach to marketing its products. Its advertisements tell stories that are worth listening to. Be it Bharti Singh's body-positive ad, or Mouni Roy telling that beauty and brain make a combination not so rare; Joy has been pitch-perfect with its approach to target the new age woman.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
 
MAM | Media And Advertising
Guest column: Digital campaigns for social change
India's digital transformation is proceeding at a breakneck pace. As a generation, we are fortunate to be witnessing the unprecedented absorption of digital in our lives. Digital has the power to orient young populations into better thinkers and conscious citizens, and exponentially enhance the power of campaigns turning them into mass movements.
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MAM | Media And Advertising
Ariel India's campaign - sons #ShareTheLoad garners praise from FB CEO Sheryl Sandberg
The latest film released by Ariel India as part of the #ShareTheLoad movement, which has started a relevant conversation of raising both sons and daughters equally, has garnered over 20 million views already. Also, it has garnered praise from many women across India and the globe including chief operating officer of Facebook and founder of Leanin.org Sheryl Sandberg.
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MAM | Media And Advertising
YONO SBI felicitates 20 Under 20 young leaders
YONO SBI, an integrated digital banking platform by State Bank of India launched its recent campaign 20 Under 20 to felicitate young leaders. Interestingly, YONO SBI took an unconventional route to reach the masses by working closely with over 2000 content creators across India citing the young audience they connect.
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  DTH | DTH Operator
  DTH players eliminate network capacity fees on FTA channels
   
  Television | TV Channels
  Sony Sab strengthens primetime slot with 'Baavle Utaavle'
   
 
   
  MAM | Marketing
  MUFTI bags 'Retailer of the Year' award at Global Awards for Retail Excellence
   
  MAM | Marketing
  Fastrack 'moves' hearts with an initiative conceived by Lowe Lintas
   
  Regulators | TRAI
  DPOs have to pay broadcasters under new tariff order rules starting February
   
 
 
 
Television | TV Channels
Tariff order implementation: Pay channels' connectivity drops ranging from 61% to 0.5% across genres
 
DTH | DTH Operator
DD Free Dish e-auction: Prasar Bharati nets Rs 395 cr from sale of 40 Free Dish DTH slots
 
Television | TV Channels
TV9 enters Hindi heartland with TV9 Bharatvarsh
 
   
- Sara Ali Khan marks her debut as a brand ambassador; Joins the Veet Family
- Kaleido Awards 2019 announces shortlist for over 40 categories

Source: ET Brandequity

   
- Patanjali's fashion foray: Baba Ramdev's company turns to apparel after creating ripples in FMCG

Source: Financial Express

   
- Amazon's exit could scare off tech companies from New York
  Source: Live Mint
   
- Facebook continues to allow advertisers to promote anti-vaccination content amid pressure

Source: BGR

   
- A symphony of art and advertising

Source: New Indian Express

   
- Sushma Swaraj makes 'ad hoc' stopover in Tehran, Iran to support India in fight against terror

Source: The Statesman

   
- Your binge-watching habit is creating jobs

Source: ET

   
 
- Omnicom Names Head of North American Ad-Buying Operations
- Vimeo Chases Video Producers With Its First Big Ad Campaign

Source: WSJ

   
- Agency leaders in India on how the advertising landscape will evolve for them and their clients in 2019

Source: The Drum

   
- No wine. No code. No playlist. Is Spotify's alcohol advertising tone deaf?

Source: SBS

   
- TikTok spotted testing native video ads

Source: TC

   
- Fox News Bans Ad For Documentary About American Nazi Rally in 1939

Source: Gizmodo

   
- You're Doing PPC Ad Tests Wrong - This Script Will Help

Source: SEJ

   
- How to Get Millenials to Trust and Respond to Your Advertising

Source: Forbes

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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