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15 February 2019 | Volume 7 Issue No:51 |
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MAM | Media And Advertising |
Posterscope predicts 12-15% growth for OOH in 2019 |
Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network, has predicted a disruptive growth for OOH in India, which will range between 12 to 15 per cent in 2019.
As per its findings, the year is expected to be an important and exciting one for the OOH industry as the year is full of events that have historically boosted advertising.
continue reading... |
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MAM | Media And Advertising |
Mondelez India lets people pop their hearts out this Valentine's day |
To celebrate Valentine's Day, Mondelez India amplified its 'Pop Your Heart Out with Silk' campaign launching a new heart-warming digital film, 'Cadbury Silk Unsaid Stories'.
The TVC opens with a meet-up where members from young to old are shown narrating their love stories, talking about how letting go off that hesitation could have changed the course of their love lives and 'only if they would've expressed to the one they loved, things would have been different.
continue reading... |
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Movies
| Hollywood |
MNX announces 'King of Hollywood' |
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MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading... |
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