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12 February 2019 | Volume 7 Issue No:48 |
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MAM | Media And Advertising |
Isobar launches auto industry-first blockchain-powered campaign for CEAT Tyres |
Isobar India, the digital agency from Dentsu Aegis Network, launched a novel Blockchain-powered campaign to enable transparency throughout campaign delivery and performance for CEAT Tyres.
By leveraging blockchain technology to create, deliver, and measure the campaign, CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression.
continue reading... |
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MAM | Marketing |
World's first social media loyalty platform 'Brandie' comes to India |
After a successful run in the US and homeland Sweden, Brandie, world's first crowd marketing platform, has entered India in partnership with 11 carefully selected innovative Indian brands. Brandie is built on the principle that consumers already endorse their favourite brands on social media and the brands can now reward them to encourage and build a network of brand loyalists on the way.
continue reading... |
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MAM | Marketing |
Hamam ushers in Basant Panchami by providing waterproof sarees at Kumbh |
To extend its #GoSafeOutside campaign that aims to empower women with skills and means to counter their vulnerability, Hamam initiated a unique campaign by designing special waterproof sarees for Kumbh 2019.
The brand shared in a press statement, "Hamam believes in helping women #GoSafeOutside by empowering them with skills and means to counter their vulnerability.
continue reading... |
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Movies
| Hollywood |
MNX announces 'King of Hollywood' |
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MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading... |
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