12 February 2019 | Volume 7 Issue No:48   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
SRMB Steel launches 'Ghar Se ho Jeet ki Shuruwat' TVC featuring MS Dhoni
SRMB Steel, one of the leading Steel Manufacturers in Eastern India has launched its latest TVC - 'Ghar Se Ho Jeet ki Shuruwat (Winning starts from Home)' featuring ace cricketer MS Dhoni. Conceptualised by Sacred Communications, the TVC tries to capture the warmth of home, togetherness and fundamental values that help us grow.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Isobar launches auto industry-first blockchain-powered campaign for CEAT Tyres
Isobar India, the digital agency from Dentsu Aegis Network, launched a novel Blockchain-powered campaign to enable transparency throughout campaign delivery and performance for CEAT Tyres. By leveraging blockchain technology to create, deliver, and measure the campaign, CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression.
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MAM | Media And Advertising
Ogilvy creates unique Red Label tea for trash machines at Kumbh
Brooke Bond Red Label (BBRL) has set up a first-of-its-kind innovative tea vending machines across the Kumbh Mela to encourage people to dispose waste safely. The innovative devices double up as dustbins and have a built-in sensor.
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MAM | Marketing
World's first social media loyalty platform 'Brandie' comes to India
After a successful run in the US and homeland Sweden, Brandie, world's first crowd marketing platform, has entered India in partnership with 11 carefully selected innovative Indian brands. Brandie is built on the principle that consumers already endorse their favourite brands on social media and the brands can now reward them to encourage and build a network of brand loyalists on the way.
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MAM | Marketing
Leo Burnett India bags creative duties for part of Bajaj Auto's international biz
Leo Burnett India has won a part of the creative mandate for the Bajaj Auto International business. The agency will have its Mumbai office handle the account. Bajaj Auto vice president - international business Milind Bade said, "Leo Burnett joins us at this crucial juncture to strengthen our marketing efforts in markets across Latin America, ASEAN, and South Asia.
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MAM | Marketing
Hamam ushers in Basant Panchami by providing waterproof sarees at Kumbh
To extend its #GoSafeOutside campaign that aims to empower women with skills and means to counter their vulnerability, Hamam initiated a unique campaign by designing special waterproof sarees for Kumbh 2019. The brand shared in a press statement, "Hamam believes in helping women #GoSafeOutside by empowering them with skills and means to counter their vulnerability.
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  Regulators | TRAI
  Sun Life new entrant in Telugu space in BARC data week 5
  Television | TV Channels
  Star Sports launches #BabySitting campaign ahead of the Australia's Tour of India
  iWorld | OTT
  ZEE5 and Gaana partner to offer free subscriptions to users entertainment
  Television | TV Channels
  Times Network rolls out times M.A.N (Movies and News) pack campaign
  Television | TV Channels
  Nickelodeon launches an immersive school contact programme
Television | TV Channels
Prasar Bharati's Shashi Shekhar Vempati on DD India revamp, OTT plan, TRAI tariff regime
iWorld | OTT
Voot's target is the entire 250-300 million video viewer base: Akash Banerji
Regulators | TRAI
TRAI says 6.5 cr cable, 2.5 cr DTH homes under new tariff regime
- Leo Burnett India adds creative duties for a part of Bajaj Auto's international business
- Apparel brand Patanjali Paridhan pushes 'Indiapan' in a big way in via first ad campaign

Source: ET Brandequity

- Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call

Source: Ad Ageindia

- Sun TV Network surges 11% post December quarter results

Source: BS

- Ad revenue and subscription growth led to a stellar quarter for us: SL Narayanan, Sun Group

Source: ET

- Licence fee revenue from ads crosses Rs 1cr in less than a year

Source: TOI

- Amazon has a big advertising business, Walmart wants one too

Source: FE

- Matthew Hayden reacts to Sehwag's babysitting ad: Never take the Aussies for a joke

Source: India Today

- Ron Burgundy returns in iHeartMedia podcast with ads that are definitely not brand safe
- Niall Hogan departs Integral Ad Science after more than six years

Source: The Drum

- Public funds should be used to rescue local journalism, says report

Source: The Guardian

- Nine Of The Best Outdoor Advertising Campaigns

Source: Forbes

- AT&T Putting All Programmatic Digital Ad Spending with Xandr

Source: Broadcasting Cable

- Facebook urged to offer an API for political ad transparency research

Source: TC

- Did Samsung just reveal the folding phone in its own TV ad?

Source: Gear Brain

- Fox News Shakes Up Ad Pitch to Madison Avenue

Source: Variety

- This Ad For Us Is The Scariest Theatre Standee I've Ever Seen

Source: Gizmodo

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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