11 February 2019 | Volume 7 Issue No:47   Facebook Twitter YouTube YouTube
MAM | Podcasts
[Podcast] Media Minds: Dentsu Aegis Network's Ashish Bhasin talks about everything digital
As one of the biggest digital marketing agencies in India, Dentsu Aegis Network has been at the forefront of leveraging the digital content sphere and also establishing a robust ecosystem for this fast-growing industry.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Television | TV Channels
Lalitha Jewellery takes top spot in BARC week 5
The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 January 2019 and 1 February 2019. The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 5 of 2019.
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MAM | Media And Advertising
GroupM consolidates commercial data benchmarking with COMvergence
GroupM, WPP's global media investment group, has announced that it is consolidating the reporting and analysis of its commercial and business development data with COMvergence.
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MAM | Media And Advertising
iProspect India wins paid media digital duties for PayPal
iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital paid media duties for the online payment service, PayPal. As part of the mandate, the agency will handle its paid media duties including Google Search, Facebook, and programmatic display and will service the account from its Mumbai office.
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MAM | Marketing
Ola ropes in Leo Burnett Orchard, Indigo Consulting to lead marketing
Ride-hailing company Ola has roped in Leo Burnett Orchard and Indigo Consulting to lead the mobility brand's marketing mandate in the country. The mandate includes brand strategy, new launches, content strategy, and digital communications, and was awarded post a competitive multi-agency pitch.
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MAM | Media And Advertising
Marico awards media mandate to Madison Media
Madison Media has announced the winning of the Marico Media AOR in a competitive multi-agency pitch. Madison Media will be responsible for all media including digital and will handle the account from 1 April 2019. Marico has been with Madison Media for 14 years from 2003.
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  Regulators | TRAI
  TRAI clarifies network capacity fee for additional TV connections not mandatory
  Television | TV Channels
  Hindi news most benefited genre in Chrome DM week 5
  Television | TV Channels
  News18 India and CNN-News18 Gear Up for General Elections 2019
  Television | TV Channels
  ET NOW trail blazes lnterim Budget 2019 viewership
  Television | TV Channels
  TLC launches an unconventional short-format food series 'Hungry for Home Cooked Food'
Television | TV Channels
Zee group leads all areas in BARC GEC week 5 data
Television | TV Channels
DD India topples Republic TV from pole spot in week 5 of BARC data
Television | TV Channels
Lalitha Jewellery takes top spot in BARC week 5
- Hezbollah leader appears on Israeli recycling ad
- Australia watchdog tips tough rules to curb power of Google, Facebook

Source: BS

- Dentsu makes nearly 50% revenue from digital

Source: Live Mint

- India vs Australia: Virender Sehwag turns babysitter in hilarious ad

Source: Indian Express

- HC to Assam govt: Issue fresh ad for HS school principal post

Source: TOI

- Time-shift TV won't cut amount of live TV, ad exposure

Source: TT

- IPL 2019: Shane Warne named brand ambassador of Rajasthan Royals

Source: DNA

- Ryan Giggs' brother Rhodri says 'loyalty is dead' in cheeky Paddy Power ad
- Japanese brand Loft pulls down Valentines Day ad after sexism controversy

Source: The Drum

- PlayStation remains king of game industry ad spend as new players step up

Source: VB

- Report: Google Now Snares One In Five Of Every Ad Dollars Spent (& It's One In 10 For Facebook)

Source: B&T

- The Comments On This Bodysuit Ad Are Comedy Gold

Source: Scary Mommy

- 'Hideously bad': Uniqlo under fire over 'awful' Roger Federer ad

Source: Yahoo

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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