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04 December 2019 | Volume 9 Issue No:54 |
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MAM | Media And Advertising |
Lupin urges women to talk about vaginal hygiene with latest campaign #SahiBaat
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Wavemaker, the media, content and technology agency of GroupM has created a quirky digital campaign for pharma major Lupin Ltd's (Lupin) OTC arm Lupin Life featuring its new woman-care product, V-Bath. The campaign named #SahiBaat aims to build awareness among women around the usage of intimate hygiene wash and encourages them to openly discuss their concerns rather than being 'shusssh' about it.
continue reading...
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