25 April 2019 | Volume 7 Issue No:99   Facebook Twitter YouTube YouTube
MAM | Marketing
Benetton India launches #UnitedByVote campaign to show the power belongs to you
United Colors of Benetton, with a strong legacy of creating impactful campaigns over the years and taking bold stands on causes impacting the society, recently introduced its new campaign in India for the National Elections titled UnitedByVote.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Papa CJ launches unique campaign urging people to cast their votes
Papa CJ has launched a unique campaign, created in collaboration with White Rivers Media and Ad Parody, urging people to cast their important vote. With a series of short videos, he aims to reach out to each and every voter, across the nation.
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MAM | Marketing
Aquawhite signs popular characters - Peppa Pig, Angry Birds, Hello kitty
Aquawhite, the leading oral-care brand from JHS Svendgaard Laboratories Ltd (JHS), has announced signing up yet another brand collaboration to add to its fast increasing bouquet of character associations.
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MAM | Media And Advertising
Orient Electric rolls out new TVC to promote IoT-enabled air coolers
In line with its marketing strategy for the summer season, Orient Electric has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new range of IoT-enabled air coolers. The new TV ad, conceptualised by Contract Delhi, will be strongly flanked by print and digital.
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MAM | Marketing
Ralph Lauren unveils Earth Polo made from recycled materials
Polo Ralph Lauren is reimagining its iconic Polo shirt with Mother Nature in mind. Introducing the Earth Polo, crafted from thread derived entirely from recycled plastic bottles and dyed in an innovative process that uses zero water. Each Earth Polo is made from an average of 12 plastic bottles.
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  iWorld | OTT
  HOOQ to localise content for Indian audiences
  Television | TV Channels
  Zee Live brings Russell Peters to perform at intellectual platform Supermoon
  MAM | Media And Advertising
  Chrome Picture's Amit Sharma directs the latest - Saregama Carvaan 'Thank You' TVC
  Television | TV Channels
  Gaana becomes first music app to reach 100 mn monthly active users
  MAM | Marketing
  VURoll introduces new features to transform the social media management for brands
iWorld | OTT
APOS 2019: Viu announces 8 Originals, aims to release over 80 titles in 2019
Regulators | TRAI
TRAI tariff order: Regulator issues notice to Airtel Digital TV for flouting rules
Regulators | TRAI
TRAI to finalise views on regulating OTT services by May end
- What does 654 PPM mean in Saint Gobain's new ad?
- On the campaign trail: Papa CJ urges people to cast their votes
  Source: ET BrandEquity
- Ad space in Chennai road barricades reduced to 30 per cent finally
  Source: New Indian Express
- EBay raises forecast as redesign draws customers, boosts ad revenue
  Source: ET Retail
- Govt school launches ad campaign to up admission
  Source: TOI
- Here's How Brands and Broadcasters Are Reminding Citizens to Vote
  Source: AdAge India
- Twitter shares jump, ascribes growth to fight against abuse
  Source: Reuters
- HT Media acquires 51% stake in Radio One parent Next Mediaworks
  Source: Live Mint
- Michelin-star chef Vikas Khanna named IAAC brand ambassador,
  Source: BS
- Mumbai: BJP leader files police plaint on television ad
  Source: DNA India
- Refuge ad puts hard-hitting twist on 'Hide and Seek'
- Bumble appoints BBDO India after launching first ad campaign

Source: The Drum

- GetUp pulls 'incredibly insensitive' Tony Abbott lifesaver election ad

Source: The Guardian

- Internet mocks Schultz over ad saying 'majority of Americans are Americans'

Source: The Hill

- In online ad, Howard Schultz says 'majority of Americans are Americans'

Source: NBC News

- Google Home adds support for YouTube Music's free ad-supported tier

Source: The Verge

- Programmatic advertisers ramp up efforts to deal direct with publishers

Source: Digiday

- Digital ad wars focus on hot-button issues in 2020 election

Source: CBS News

- All The Bright Moments In Election Advertising

Source: B&T

- Garlic grounds an ad man who very nearly trashed our America's Cup-winning yacht

Source: ABC

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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