24 April 2019 | Volume 7 Issue No:98   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
American Tourister grants #Youraccesstotheworld with its fun new campaign
In the past, the pursuit of happiness revolved around growing up, getting a job, and ultimately buying a home. However, the millennials have turned this equation on its head/other way around. For today's generation, happiness doesn't centre around the acquisition of possessions and material wealth.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Radio City Unifies Mumbai Indians fans in the 'One Family' Spirit this Cricket Season
The entire nation is currently on a high courtesy over the on-going nail-biting cricket season, with all the teams contending to make space in the top charts. Radio City has associated with Mumbai Indians as the official radio partner for the 8th consecutive year.
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MAM | Media And Advertising
ESPNcricinfo's new campaign reaches out to the fans obsessed with cricket
ESPNcricinfo, the go-to digital destination for all things cricket, today unveiled their latest, 4-part film campaign that aims to unite cricket lovers and add momentum to the ongoing cricket fever, which is only touted to grow in light of the upcoming ICC World Cup 2019.
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MAM | Marketing
Pantaloons welcomes summer with 'Holiday in Style' campaign
Pantaloons, one of the pioneering retail fashion brands in India, has unveiled its new campaign, 'Holiday in Style' for this summer. This thematic campaign captures the true spirit of its consumers who wish to make every moment of their life stylish.
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  DTH | DTH Services
  Airtel Digital TV launches theatre channel with Zee Theatre
  Regulators | TRAI
  TRAI to finalise views on regulating OTT services by May end
  iWorld | OTT
  Eros International's Andhadhun has grossed Over $43 million in china
  MAM | Marketing
  VMLY&R India: cultural traditions extend to social responsibility with India Gate Campaign
Television | TV Channels
MPA report: media rights for Cricket to reach us$2 billion worldwide by 2021
Television | TV Channels
TRAI tariff order will help increase ZEEL's earnings from under-monetised regions: CMO Prathyusha Agarwal
Regulators | TRAI
TRAI extends deadline for comments on DAS audit manual consultation paper
- Orient Electric rolls out new TV ad featuring MS Dhoni
- On the campaign trail: Papa CJ urges people to cast their votes
  Source: ET BrandEquity
- Ad space in Chennai road barricades reduced to 30 per cent finally
  Source: New Indian Express
- Govt school launches ad campaign to up admission
  Source: TOI
- Here's How Brands and Broadcasters Are Reminding Citizens to Vote
  Source: AdAge India
- Twitter shares jump, ascribes growth to fight against abuse
  Source: Reuters
- HT Media acquires 51% stake in Radio One parent Next Mediaworks
  Source: Live Mint
- Michelin-star chef Vikas Khanna named IAAC brand ambassador,
  Source: BS
- Mumbai: BJP leader files police plaint on television ad
  Source: DNA India
- Ludhiana: An 'aam aadmi' candidate with an 'aam aadmi' pitch
  Source: Indian Express
- Ancestry.com ad pulled, criticized for sugarcoating slavery
- In online ad, Howard Schultz says 'majority of Americans are Americans'

Source: NBC News

- Refuge ad puts hard-hitting twist on 'Hide and Seek'
- Bumble appoints BBDO India after launching first ad campaign

Source: The Drum

- GetUp pulls 'incredibly insensitive' Tony Abbott lifesaver election ad

Source: The Guardian

- Internet mocks Schultz over ad saying 'majority of Americans are Americans'

Source: The Hill

- Google Home adds support for YouTube Music's free ad-supported tier

Source: The Verge

- Programmatic advertisers ramp up efforts to deal direct with publishers

Source: Digiday

- Digital ad wars focus on hot-button issues in 2020 election

Source: CBS News

- Billboards to tear down all junk food ads

Source: The Australian

- All The Bright Moments In Election Advertising

Source: B&T

- Garlic grounds an ad man who very nearly trashed our America's Cup-winning yacht

Source: ABC

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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