19 April 2019 | Volume 7 Issue No:95   Facebook Twitter YouTube YouTube
Television | TV Channels
Lalitha Jewellery is top brand in BARC week 15 data
The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 15 of 2019.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising/
Dentsu Aegis Network appoints Ajay Row for DAN Consult
DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Ajay Row as Partner for CRM (customer relationship management), loyalty, and data. Row will be based out of Mumbai and will work closely with DAN Consult CEO and partner Lalit Bhagia on growing the overall consulting business.
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MAM | Marketing
Now Watch Maruti Suzuki Live on the go with 'Star Sports CommCar'
The 12th season of VIVO IPL, which is being broadcast on the Star sports network, has been a season of innovation. From Dugout 2.0 to regionalisation, to customised brand solutions for the advertisers, this season is bigger and better than ever for fans and brands advertising on the network.
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MAM | Marketing
WPP named world's most effective communications company for the eighth successive year
WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index. The award, which WPP has won for the last eight years, is the industry's benchmark for effectiveness in terms of demonstrable results for clients.
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  Cable TV | MSO
  Siti Networks responds to TRAI directive to comply with new tariff order
  DTH | DTH Operator
  Tata Sky to offer revised channel prices, packs from 23 April
  Television | TV Channels
  Launch of Zee Kannada's Weekend with Ramesh Season 4
  Specials | Elections 2019
  We deliver across the nation. Now let's deliver for the nation. #VoteKaroPhirSwiggyKaro
  iWorld | OTT
Television | TV Channels
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural
Regulators TV | MIB
MIB to meet broadcasters over pending uplinking, downlinking issues on 30 April
iWorld | OTT
OTT players see interactive content as the future of fiction programming
- BBC Media Action launches social media initiative #FlushKeBaad
- Timex appoints Ajay Dhyani as head marketing
  Source: ET BrandEquity
- Private players are major spenders on Facebook political ads
- Ad firm staffer groped at Bandra station asks 2 cops for help, told to dial 100
  Source: TOI
- MP poll authorities ban Cong ad campaign targeting PM
  Source: BS
- See the Spot: Publicis India Takes Twitter By Storm for its Equal Pay Ads
  Source: AdAge India
- Sai Pallavi rejects fairness cream ad deal worth Rs 2 crore?
  Source: Indian Express
- ShareChat has removed 54K accounts and nearly 5 lakh pieces of content since February
  Source: Medianama
- EC Bans Congress's 'Chowkidar Chor Hai' Ad in Madhya Pradesh After BJP Files Complaint
  Source: News18
- Bad bots originating from India see increase, says study
  Source: Live Mint
- Pinterest IPO raises $1.4 billion as it shuns social media tag
  Source: ET
- Mars brand Puppo creates a bespoke ad for every dog in New York City
- We Are Boutique to launch TV ad for The Energy Check

Source: The Drum

- Amazon Music's Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say

Source: Variety

- Amazon launches ad-supported music service to Echo owners

Source: TC

- SpotX Connecting Ad Buyers to Philo Platform

Source: Broadcasting Cable

- Google Home adds support for YouTube Music's free ad-supported tier

Source: The Verge

- A+E Enlists FreeWheel to Reconcile Programmatic and Direct-Sold Ad Buys

Source: Multichannel

- A+E, FreeWheel launch pilot for unified ad decisioning engine

Source: Fierce Pharma

- Ancestry is pulling ad with apparent slavery-era theme

Source: CNBC

- All The Bright Moments In Election Advertising

Source: B&T

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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