18 April 2019 | Volume 7 Issue No:94   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Content, data & tech now key expressions in digital: Madison's Vikram Sakhuja
Last week witnessed the conclusion of yet another edition of the resplendent Goafest. If marquee industry summits are an accurate benchmark for trends, then 2019 Goafest will be remembered for its distinct digital imprint. Not just in terms of what drove conversations but the stellar award-winning work from some of India's finest minds clearly signalled which way the winds of change are blowing.
continue reading...
Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Health, pharma cos increase marketing investment: McCann Health's Matt Eastwood
While FMCG companies across the globe have been reducing their marketing spends substantially, health, wellness and pharma companies have started investing more in creating and promoting their brands, McCann Health global chief creative officer Matt Eastwood told Indiantelevision.com at the recently concluded Goafest 2019.
continue reading...
MAM | Marketing
Native Machine to revolutionise advertisement industry in India
Gurugram-based Spunk Ads India Pvt Ltd launched Native Machine-an all-in-one self-serve native DSP that will enable various solutions for publishers and advertisers-at Moscow Affiliate Conference 2019 held on 9 and 10 April. Native Machine was founded by Sunny Singh, Mohd. Sohrab Ali and Saurabh Singh.
continue reading...
MAM | Marketing
Headline: Fresca Juices gears up to build on strong presence in North India
Underlining its vision to establish itself as the top fruit juice brand in the country, Fresca Juices, one of India's fastest-growing packaged juice brands, has today announced its multipronged growth strategy aimed at driving its countrywide expansion plans.
continue reading...
MAM | Media And Advertising
Sai Estate Consultants launches ' Mai Bhi Chowkidar' campaign for Housing For All initiative
On the back of the recently heightened 'Main Bhi Chowkidar' initiative, prominent real estate consultancy firm, Sai Estate Consultants Chembur Pvt Ltd has drawn inspiration from this to deliver a message. Its latest campaign seeks to assure the masses of their promise to be their chowkidar (protector) by ensuring housing for all Mumbaikars.
continue reading...
  Television | TV Channels
  EC asks NaMo TV to withhold election content prior to poll days
  iWorld | OTT
  ACT Fibernet partners with ZEE5 to expand its OTT offerings
  iWorld | OTT
  Specials | Elections 2019
  We deliver across the nation. Now let's deliver for the nation. #VoteKaroPhirSwiggyKaro
  Television | TV Channels
  Discovery Communications: Francesco Molinari signs exclusive global content deal with GOLFTV
Regulators TV | TRAI
TRAI directs 6 DPOs, flouting new tariff order rules, to comply within 5 days
iWorld | OTT
Netflix looks to further reduce prices in India
iWorld | OTT
ALTBalaji guns for 6X revenue growth, to add 200 hours of original content in FY2020
- POKKT sets new digital advertising benchmark along with Nazara
- MTV India launches new ad #VoteBecauseYouCan
  Source: ET BrandEquity
- Here is How Dabur Helped Parents to Reunite with their Kids at Kumbh Mela
  Source: AdAge India
- After a brief lull, BJP again tops in weekly Facebook advertising spend
  Source: BS
- Political Action Committees ushering in new era of political advertising
  Source: New Indian Express
- Ads may now get more bang for buck in news channels
  Source: ET
- PepsiCo results beat as new CEO's ad push lifts sales
  Source: Reuters
- Bezos disputes Amazon's market power. But his merchants feel the pinch
  Source: Live Mint
- NBC and Team USA Combine Olympics Ad Drives in Pursuit of Billions
  Source: BQ
- 'Unnecessarily Sexy' Australian house ad attracts global attention
- The best Burger King ads that burned its rivals

Source: The Drum

- Ad Industry and Commercial Actors Union Agree on New Contract

Source: WSJ

- Streamer Philo Lines Up Ad Sales, Tech Partners

Source: Broadcasting Cable

- 'We own the contracts': Hershey's is taking control of its ad tech

Source: Digiday

- NBCUniversal, LA 2028 Set Long-Term Olympics Advertising Partnership

Source: Variety

- A+E, FreeWheel launch pilot for unified ad decisioning engine

Source: Fierce Pharma

- P&G Puts Ad Platforms Like Facebook, Google on Notice

Source: Bloomberg

- Mary's Newtown Lambasted Over "Satanic" Jesus Christ Easter Ad

Source: B&T

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2019. All Rights Reserved.
*If you are not able to see the mailer, please click here