16 April 2019 | Volume 7 Issue No:92   Facebook Twitter YouTube YouTube
 
     
 
 
MAM | Marketing
Create with Google hopes to return with Indian creative examples in a year
While Interacting with Indiantelevision.com at the recently concluded Goafest 2019 , Create with Google head Ross Jauncey shared that the newly launched platform has already recorded an average of 6 million visitors in the Asia Pacific region.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".
 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.
 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO
 
Production House:

RAT Films
 
Director:

Ruchi Narayan
 
Creative Director:

Ankur Suman
 
 
    Watch the Video
 
 
 
MAM | Media And Advertising
On World Laundry Day, Ariel says #ShareTheLoad by converting Sundays into SON-DAYS!
Are we teaching our sons what we are teaching our daughters? Ariel reignited conversation on domestic inequality in January and raised this pertinent question, with their latest campaign Sons #ShareTheLoad.
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MAM | Media And Advertising
Royal Sundaram, iProspect India change the meaning of gifting
iProspect India, the digital performance agency from Dentsu Aegis Network, has created a digital campaign for Royal Sundaram General Insurance Co Ltd. The two-decade-old company, through its first-ever campaign - #TheUnusualGift - aims to change the perception related to gifting.
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MAM | Marketing
Joy Personal Care encourages women to fend off societal pressures this summer
Joy Personal Care from RSH Global has kick-started this year's summer campaign with a TVC to promote Joy Hello Sun - the sunscreen range of products with natural extracts. The TVC encourages women to embrace their inner self and rebuff public opinion regarding women's beauty. The TVC has been produced by Kiss Films.
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MAM | Marketing
Mindshare and GSK Brand Sensodyne develop senso-bot
Mindshare, the largest media agency from the GroupM umbrella, has created a first of its kind technology-driven chatbot exclusively for GSK brand Sensodyne. The chatbot brought virtual dentists closer to the public on the occasion of World Oral Health Day.
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  Television | TV Channels
  Big Synergy teams with 'Mirzapur' directors for new web series 'Paan Parda Zarda'
   
  iWorld | Social Media
  YouTube launches new features for Indian news transparency
   
 
   
  Television | TV Channels
  ABP News Network expands its footprint in Uttar Pradesh and Uttarakhand
   
  iWorld | OTT
  MX Player Delivers 'Everytainment' with #ElectionsOnMX
   
  Television | TV Channels
  Ab TV Bana ATM! Sony SAB Dekho Aur Jeeto instant cash
   
 
 
 
Television | TV Channels
Restructuring boosts TV18 numbers for fiscal 2019
 
iWorld | OTT
Hotstar races past 300 mn MAUs; Uday Shankar tells Disney investors how Star did it
 
iWorld | OTT
SonyLIV announces subscription for its live sports offering
 
   
- BigRock encourages small businesses to dream big, launches ad campaign Shudh-Hawa.co
- Crafted for Kerala, BYJU teams-up with Mohanlal to encourage lifelong learning
  Source: ET BrandEquity
   
- AMC to act against ad agencies paying for single unipole, using both sides
- Political tussle over toilet ad space in Swachh Indore
  Source: TOI
   
- Advertising major Publicis to buy Alliance Data's Epsilon for $4.4 billion
  Source: BS
   
- Publicis buys Epsilon for over $4 billion in digital push
  Source: ET
   
- Amazon to debut ad-supported music streaming service to take on Spotify
  Source: BGR
   
- Tiger Woods's Masters win a major boost for the brands still with him
  Source: Live Mint
   
- Tanishq ropes in renowned actress Nayanthara as its new face for South India
  Source: New Indian Express
   
- redBus Presents MS Dhoni as its Official Brand Ambassador
  Source: Ad Ageindia
   
 
- 'Making a sexist ad now, after #MeToo, is simply inexcusable'
- Sexism in advertising: 'They talk about diversity, but they don't want to change'

Source: The Guardian
   
- Rebuilding Ad Ops for the Content Everywhere World

Source: Broadcasting Cable
   
- Tiger Woods won at the Masters, and so did Nike

Source: Vox
   
- Biden Spanish-language ad becomes 'hot mess'

Source: Politico
   
- March on: AbbVie, Pfizer hold their places atop pharma's TV ad spender list

Source: Fierce Pharma
   
- Marketers must get a handle on ad fraud to safeguard spend

Source: The Drum
   
- P&G Puts Ad Platforms Like Facebook, Google on Notice

Source: Bloomberg
   
- Ryanair Offering Ad Space On Boarding Passes

Source: B&T
   
- Discovery Touts Premium Ad Solutions, Top Portfolio in TV at New York Upfront

Source: Multichannel
   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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