15 April 2019 | Volume 7 Issue No:91   Facebook Twitter YouTube YouTube
MAM | Marketing
Consumers looking for experiences in ads: R/GA's Barry Wacksman
While most marketers are busy improving their creative and storytelling skills, R/GA vice chairman and global chief strategy officer Barry Wacksman believes that they should be focusing on more than just content. Speaking to Indiantelevision.com on the second day of Goafest 2019, Wacksman noted that audiences today are looking for experiences and not just stories from ads.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Marketers should think phone first, big screen second: McGarryBowen's Gordon Bowen
McGarryBowen founder and global chairman Gordon Bowen feels that techno-centric India is in a favourable position for advertisers and marketer. However, the creators in the country might miss out on the sea of opportunities this world holds as they think of bigger screens first and cut the same to fit on phones.
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MAM | Media And Advertising
Goafest 2019: Viacom18 Media crowned Creative Company of the Year
Day 3 of Goafest 2019 sprung up quite a few surprises, led by the crowning of Viacom18 Media as the Creative Company of the Year. The company's haul comprised of a gold, three silver and three bonze metals taking its points tally to 38. MTV's 'April Fool's prank at your own risk' resulted in Viacom18's gold medal win.
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MAM | Marketing
Bisleri Camels are back with campaign 'Har Paani Ki Bottle Bisleri Nahin'
Bisleri is back with the second phase of the campaign 'Har Paani Ki Bottle Bisleri Nahin' (every bottle of water is not a Bisleri). This follows the successful launch of the campaign last year. The campaign has been conceptualised by 82.5 Communications (Mumbai), formerly known as Soho Square, an Ogilvy Group company.
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  Television | TV Channels
  TRAI's new tariff order causes sharp decline in TV viewership
  Television | TV Channels
  ABP News claws its way up to second place in rural HSM
  MAM | Media And Advertising
  Dentsu Webchutney is the 'Digital, PR and Direct Specialist of the Year'
  Specials | Elections 2019
  Go Finger Inkin' Good - says KFC India this election season
  iWorld | Enews
  JioNews: The best place to get the latest and most relevant news
iWorld | OTT
Netflix CEO Reed Hastings leaves Facebook board
Television | TV Channels
NaMo TV directed to take down non-certified content
DTH | DTH Services
Tata Sky launches 'Lite pack' for regional viewers
- McGarryBowen to invest in talent that can infuse data with creativity to build business
- TIMES NOW launches 'Swachh Neta', a voter welfare initiative
  Source: ET BrandEquity
- French ad firm Publicis to buy Alliance Data's Epsilon unit for $4.4 billion
  Source: Live Mint
- Ad firm WPP struggles to make a comeback despite Martin Sorrell's departure
  Source: BS
- Publicis buys Epsilon for over $4 billion in digital push
  Source: ET
- Mary Kom Belts out a Winning Rendition of What's Going On at Goa Fest
  Source: News18
- Elections Commission's Brand Ambassador Rahul Dravid Finds His Name Missing From Voters' List
  Source: India Times
- Nike releases epic ad to celebrate Tiger Woods' victory
  Source: Sports Keeda
- No political content on NaMo TV without prior approval: Election Commission
  Source: Indian Express
- KENT launches car security camera CamEye; ropes in SRK as brand ambassador
  Source: Times Now News
- 'Making a sexist ad now, after #MeToo, is simply inexcusable'
- Sexism in advertising: 'They talk about diversity, but they don't want to change'

Source: The Guardian

- Labor launches attack ad against Peter Dutton

Source: The Australian

- Tiger Woods stars in Nike ad released after Masters win

Source: Fox News

- Are mobile games the new TV for advertisers?

Source: VB

- March on: AbbVie, Pfizer hold their places atop pharma's TV ad spender list

Source: Fierce Pharma

- Marketers must get a handle on ad fraud to safeguard spend

Source: The Drum

- P&G Puts Ad Platforms Like Facebook, Google on Notice

Source: Bloomberg

- Ryanair Offering Ad Space On Boarding Passes

Source: B&T

- Discovery Touts Premium Ad Solutions, Top Portfolio in TV at New York Upfront

Source: Multichannel

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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