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15 April 2019 | Volume 7 Issue No:91 |
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| MAM | Marketing |
| Consumers looking for experiences in ads: R/GA's Barry Wacksman |
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While most marketers are busy improving their creative and storytelling skills, R/GA vice chairman and global chief strategy officer Barry Wacksman believes that they should be focusing on more than just content. Speaking to Indiantelevision.com on the second day of Goafest 2019, Wacksman noted that audiences today are looking for experiences and not just stories from ads.
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| MAM | Media And Advertising |
| Goafest 2019: Viacom18 Media crowned Creative Company of the Year |
Day 3 of Goafest 2019 sprung up quite a few surprises, led by the crowning of Viacom18 Media as the Creative Company of the Year. The company's haul comprised of a gold, three silver and three bonze metals taking its points tally to 38. MTV's 'April Fool's prank at your own risk' resulted in Viacom18's gold medal win.
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| Movies
| Hollywood |
| MNX announces 'King of Hollywood' |
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MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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