26 September 2018 | Volume 7 Issue No:54   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
Mam | Media & Advertising
Milind Soman the Mantastic Man for active lifestyle brands
Milind Soman, often referred to as the Indian Iron Man, is our own "Old Spice". Even though he is 53, he can give any 20 year old a run for his money when it comes to doing crunches or running. Though Milind has an engineering diploma, he did not see himself making money out of it and turned to modelling in 1988.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Mam | Media & Advertising
WPP acquires majority stake in mar-tech company Emark
Wunderman, the global digital agency by WPP has acquired majority stake in Emark, the marketing technology performance company. Emark delivers salesforce marketing cloud, commerce cloud, service cloud, DMP, and advertising technology such as Facebook Advertising and Google Ads, as a single, integrated solution.
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Mam | Media & Advertising
Instagram co-founders resign from Facebook
There's trouble brewing at the Facebook group. Mike Krieger and Kevin Systrom, the co-founders of the photo-sharing app Instagram which was acquired by the social media site in 2012, have decided to leave the company. The duo have put down their papers and will leave the company in a few weeks, adding to the challenges facing Instagram's parent company, Facebook.
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Mam | Media & Advertising
Coca-Cola India appoints Asha Sekhar as VP & chief digital officer
Coca-Cola India, on Monday, announced the appointment of Asha Sekhar as its vice president and chief digital officer, India and South West Asia. Prior to this, she worked for over a decade with WPP, Universal McCann, Madison and Mudra, managing media businesses for leading brands.
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Mam | Media & Advertising
Samsung India launches Bixby in touching campaign
Samsung India has launched a digital campaign showcasing the capabilities of its digital voice assistant - Bixby through a powerful narrative that strikes a chord with viewers. The film is inspired by the life of a Motor Neuron Disease (MND)/ALS patient Sonal (name changed) who agreed to let Samsung work on a pilot project to help preserve her voice forever for her daughter.
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Mam | Media & Advertising
Amazon launches new ad ahead of Great Indian Shopping Festival
Ahead of the festive season, Amazon India has unveiled its campaign for Amazon Great Indian Festival. Often during the festive season, the list of our desires makes our shopping list bigger than our budget.
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iWorld | Telecom
BSNL ties up with Softbank, NTT for 5G, IoT deal
 
Cable TV | Multi System Operators
Comcast outbids 21st CF in Sky deal with $40 bn offe
 
 
Mam | Media & Advertising
Punit Goenka elected​ President of IAA India Chapter  
 
iWorld | OTT
On Air with AIB Season 3 returns on Hotstar  
 
 
Television | TV Channels
Hindi news most benefited genre in Chrome DM week 38
 
Television | TV Channels
Viacom18's Colors Kannada Cinema aims to break even within 3 years
 
iWorld | Social Media
India's internet market is no longer male, metro, millennial: Google's Rajan Anandan
 
   
- Ad-tech company Vertoz introduces two new business verticals to its portfolio
- Global spending on digital marketing nears $100 billion: Study

Source: ET Brandequity

   
- AT&T invokes Alexander Graham Bell as it names its ambitious high-tech ad division

Source: Ad Ageindia

   
- Announcing speakers for #NAMApolicy Delhi: India's E-commerce Policy #ad

Source: Medianama

   
- Apple officially acquires Shazam, will soon offer ad-free experience

Source: Indian Express

   
- Pujas cut budget after dip in ad revenue and rise in transport cost

Source: TOI

   
- Google Tweaks Cryptocurrency Ad Ban to Allow Regulated Exchanges

Source: BQ

   
- Instagram Co-Founders Resign From Social Media Company

Source: News18

   
 
- Google ends cryptocurrency ad ban - but only for certain kinds of ads

Source: CNBC

   
- A TV ad that crystallizes the biggest GOP lie about health care

Source: washington Post

   
- Why targeted ads are the most brutal owns

Source: Vox

   
- Indicted GOP congressman called out by Democrat as a 'bigot' over Korean language ad

Source: CNN

   
- AT&T believes in ad targeting and privacy: can the two coexist?

Source: NBC News

   
- Company apologizes for radio ad claiming to 'debunk' residential school 'myths'

Source: CBC

   
- Outdoor advertising braced for its programmatic moment

Source: Digiday

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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