25 September 2018 | Volume 7 Issue No:53   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
Mam | Media & Advertising
JWT elevates Tista Sen and Priya Shivakumar
J Walter Thompson's (JWT) Tista Sen has been elevated as the regional creative director of India with the additional responsibility of JWT Sri Lanka. Sen is currently national creative director (NCD) at the agency. In addition to this, Priya Shivakumar, currently the executive creative director of JWT Bangalore, has been promoted to NCD.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Mam | Marketing
Former FCB Ulka COO Sanjay Tandon joins Thinkstr as CEO
Thinkstr, an independent multi-functional agency based in Gurgaon has announced the appointment of Sanjay Tandon as chief executive officer (CEO). Prior to this, Tandon was the chief operating officer (COO) at FCB Ulka.
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Mam | Media & Advertising
Brooke Bond Red Label, Star Sports join cricket stalwarts after 22 years
The India versus Pakistan match in 1996, a knockout clash, had all the makings of a classic. Pakistan opener Aamer Sohail had hammered Venkatesh Prasad for four to the square boundary and brashly signaled the bowler to fetch the ball.
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Mam | Media & Advertising
Raymond weaves spirit of craftsmanship with 'Sui-Dhaaga- Made in India'
Raymond has announced an association with Varun Dhawan and Anushka Sharma's much awaited film Sui Dhaaga- Made In India, which aims to promote skill development and entrepreneurship in rural and semi-urban India.
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Mam | Marketing
Marico launches newest brand "True Roots" on Flipkart
Marico Ltd has launched its newest brand 'True Roots', that delays hair greying from the roots. It has been launched on Flipkart as a digital-first brand. Radhika Apte launched the brand and spoke about the #FaceItSolveIt philosophy.
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iWorld | Telecom
BSNL ties up with Softbank, NTT for 5G, IoT deal
 
Cable TV | Multi System Operators
Comcast outbids 21st CF in Sky deal with $40 bn offe
 
 
Mam | Media & Advertising
Punit Goenka elected​ President of IAA India Chapter  
 
iWorld | OTT
On Air with AIB Season 3 returns on Hotstar  
 
 
iWorld | OTT
Facebook appoints Hotstar's Ajit Mohan as India MD & VP in major coup
 
Television | TV Channels
Comment: DNPA formation raises key questions & upsets independent publishers
 
iWorld | Social Media
WhatsApp gets grievance officer under pressure from India
 
   
- YES BANK's new TVC is getting users to talk and physically interact with the ad
- Johnson's Baby is targeting millennial parents with its 'Choose Gentle' ad campaign

Source: ET Brandequity

   
- World Food Programme tackles hunger with innovative ad

Source: BS

   
- Announcing #NAMApolicy event on India's E-commerce Policy; Oct 10th 2018, Bangalore #ad

Source: Medianama

   
- ZEE's Punit Goenka elected as President of IAA India Chapter

Source: ET

   
- Ad firm Vertoz arms itself with AI, machine learning

Source: The Hindu Business Line

   
- Consumers are misled by some mass tort drug injury ads: new academic study

Source: Reuters

   
- Apple Acquires Music Discovery App Shazam, And Will Phase Out Ads

Source: News18

   
- Visual clutter a poor advertisement for Delhi

Source: TOI

   
 
- Heitkamp highlights anti-human trafficking bill in new ad
- Cramer touts economic record in new ad amid attacks from Heitkamp over trade war

Source: The Hill

   
- Zenith: Search & Social To Drive 67% Of Global Ad Spend Growth By 2020

Source: B&T

   
- Radio ad claiming to debunk 'myths' of residential schools draws criticism

Source: CBC

   
- Nike's Colin Kaepernick ad sparked a boycott - and earned $6 billion for Nike

Source: Vox

   
- Google's Senate hearing plan: back privacy rules, defend ad model

Source: Axios

   
- Chipotle Gets 'Real' in New Ads Focused on Fresh Ingredients

Source: WSJ

   
- Google's Senate hearing plan: back privacy rules, defend ad model

Source: Axios

   
- Relevance Conference Is AT&T's Way of Introducing Its Advertising Business

Source: Broadcasting Cable

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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