20 September 2018 | Volume 7 Issue No:50   Facebook Twitter YouTube YouTube
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Mam | Media & Advertising
Gaurav Lulla & Pavneet Gakhal get ready to fire on all cylinders
Viacom18's Gaurav Lulla has moved on from the network where he was the head of digital media for MTV India and English Cluster including Vh1, Comedy Central and Colors Infinity. In his new innings, Gaurav has cofounded Loose Cannons Content Studio along with another senior Viacom18 manager Pavneet Gakhal.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media & Advertising
Crizal unveils 2018 ad featuring Shruti Haasan and Arjun Kapoor
Essilor, the world leader in spectacle lenses, unveiled a new brand campaign for its Crizal brand of lenses. Starring Shruti Haasan and Arjun Kapoor, the youthful new campaign demonstrates how Crizal lenses offer you the clearest vision.
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Television | TV Channels
Pet Tales with Mindshare's Ruchi Mathur
Animal Planet is celebrating the bond that humans share with animals through this heartwarming series called 'Animal Planet Pet Tales' on the special relationship that India's top media executives share with their pets.
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Mam | Media & Advertising
Idea urges people to use social media responsibly in new ad
Addressing the growing phenomenon of the need for validation on social media, Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.
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Mam | Marketing
Isobar India bags digital mandate for Colorbar
Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for Colorbar, one of India's leading beauty brands that is positioned in the premium segment. Isobar India won the account following a multi-agency pitch and will manage the brand from its Delhi office.
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iWorld | Telecom
Anil Ambani to exit telecom business; focus on real estate
Television | TV Channels
Dream11 aims to increase user base with Hero ISL season 5: Vikrant Mudaliar
DTH | DTH Services
Irdeto Partners with Airtel to Secure Content on Airtel's Digital TV Platform  
iWorld | OTT
Rajneel Kumar joins ZEE5 as Business Head - Expansion Projects & Head of Products  
iWorld | OTT
Jio continued to add subscribers rapidly in July 2018
Television | TV Channels
Aaj Tak announces the launch of 'Saare Jahaan Se Sachcha'
Regulators | Supreme Court
TRAI vs. Star India case: next SC hearing on September 25
- Vikram Sakhuja re-elected as president of The Advertising Club for a second term
- #DareToDisconnect: Sennheiser debuts its first ad campaign in India

Source: ET Brandequity

- What Trends in the Indian Advertising Industry You Should Be Following
- Wednesday Wake-Up Call: Papa John's ads get a new look. Facebook ads get new scrutiny

Source: Ad Ageindia

- Amazon's ad market shares rises at the expense of Google, Facebook

Source: Live Mint

- Mastercard ropes in MS Dhoni as brand ambassador ahead of festive season

Source: ET

- Nike's Kaepernick ad spurs spike in sold-out items

Source: Reuters

- Bengaluru's Big Bang Ad awards see record entries

Source: The Hindu Business Line

- Singapore Ad Offers Indonesian Maids for Sale, Draws Ire for Being "Demeaning"

Source: News18

- #DareToDisconnect: Sennheiser debuts its first ad campaign in India

Source: ET Brandequity

- John Legend, Conservative Groups Release Dueling Ads Over Brett Kavanaugh Nomination
- Amazon Is Now the 3rd Largest Digital Ad Platform in the U.S.

Source: Fortune

- 'The House With a Clock in Its Walls' Tops Studios' TV Ad Spending

Source: Variety

- Labour pledges ban on TV gambling adverts during live sports

Source: The Guardian

- Viacom CEO Bob Bakish Talks M&A, UK Hulu-Style Service & Ad-Stuffing

Source: Deadline

- Fixing a Hole in Television's Ad Model

Source: Multichannel

- Publishers struggle to forecast correctly after Google ad-server snafus

Source: Digiday

- 'Men only' job ad posts land Facebook in boiling hot water with ACLU

Source: The Register

- Group promoting Trump agenda releases ad attacking establishment

Source: CBS News

- Pedestrian.tv Swipes Right On Tinder With New Advertising Partnership

Source: B&T

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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