18 September 2018 | Volume 7 Issue No:48   Facebook Twitter YouTube YouTube
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Mam | Marketing
TV best way to advertise in India: Sandeep Seksaria, Macho Hint
Innerwear is no longer a product of necessity but even a lifestyle marker. While the industry only has five major players - Lux, Amul, VIP, Chromozome and Jockey, - in the organised sector, there is still potential for them to tap the untapped consumer who is fickle and changes products as and when there is a new disruptor in the market.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media & Advertising
Madison Media wins Aakash Education Services media AOR
Madison Media has been appointed as the agency-on-record for Aakash Education Services in Delhi. The agency won the account in a multi agency pitch and will handle the duties across print, TV, radio, cinema and OOH.
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Mam | Media & Advertising
Uber awards digital mandate to Dentsu Webchutney for India, South Asia
Following a multi-agency pitch, Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has won the digital and social media duties for Uber in the India and South Asia region. The account will operate out of the agency's Bengaluru office.
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Mam | Media & Advertising
Grapes Digital wins communication mandate for Realme smartphone
Marketing agency Grapes Digital has bagged the strategic communication mandate for Realme, following a successful multi agency pitch. The agency has been entrusted with the task to activate and manage the entire communication strategy and reputation of Realme and elevate the brands presence to greater heights.
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Television | TV Channels
Lizol most advertised brand; P&G enters top 5 advertisers' list in BARC Week 36
Television | TV Channels
Kannada, Tamil, Telugu markets witness no change in BARC week 36
Television | TV Channels
MTV beats is the fastest growing hindi music channel since launch  
iWorld | OTT
YuppTV bags exclusive digital rights for ASIA CUP 2018  
iWorld | OTT
ZEE5 leads the OTT industry towards language-enabled search
Television | TV Channels
Star raises concern with ACC over revenue regeneration for Asia Cup; BCCI responds
Television | TV Channels
Essel's Subhash Chandra on Zee, OTT giants & the Jio juggernaut
iWorld | Social Media
Content creators unfazed by YouTube Originals
- Madison Media Wins Aakash Education Services Media Mandate
- Amazon's 'Let's Come Together' ad could pass as a retort to Trump (and Bernie)

Source: Ad Ageindia

- Britannia launches ad campaign to mark 100 year milestone in India
- Time magazine acquired by Salesforce founders for $190 million

Source: Live Mint

- Charity denies promoting teen abortions after Kenya bans radio ad

Source: Reuters

- Realme 2 Pro with waterdrop notch, dual cameras spotted in new ad

Source: India Today

- Xiaomi now also pushes ads in the Settings app on many of its phones

Source: BGR

- The Marvelous Mrs. Maisel takes early lead at 2018 Emmy Awards

Source: Indian Express

- Telcos Put On Notice About False & Misleading Advertising
- Wearable Breast Pump Debuted At London Fashion Week With Hilarious Ad

Source: B&T

- Ad Agency Tensions With Union for Commercial Actors Intensify

Source: WSJ

- Sizmek re-enters TV ad space with an Advanced TV Initiative

Source: Martech Today

- McCann London CCO Laurence Thomson on winning advertising awards to 'get global-tongues-a-wagging'

Source: The Drum

- Apple's first iPhone XS ad is a grand illusion, or is it a deception?

Source: ZD Net

- Nevada's Jacky Rosen's new ad shows latest Democratic push for health care in 2018

Source: CBS News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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