12 September 2018 | Volume 7 Issue No:44   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
Mam | Media & Advertising
Colors Kannada Cinema to live telecast ISL Season 5
Hero Indian Super League (ISL) - India's premier football league, set to kick off on 29 September 2018, has launched its national campaign titled #FanBannaPadega. The campaign puts football fans at the heart of the experience and their role in helping Indian football grow. With the upcoming season of the ISL, fans have the opportunity to show their love for Indian and global footballing talent on display.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Marketing
Royal Stag becomes associate sponsor for Asia Cup 2018
India's cricket lovers are in for a sporty and luxurious treat this cricket season as Royal Stag makes it large in the international cricket space - bagging its spot as the associate sponsor for the upcoming Asia Cup 2018.
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Mam | Media & Advertising
Honda unveils new campaign for utility scooter - CLIQ
Honda Motorcycle and Scooter India has rolled out the latest 360 degree campaign - 'Bade Kaam Ki CLIQ' for its new Honda CLIQ. Developed by TBWA India, the campaign is on air across all popular channels.
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Mam | Media & Advertising
Dettol launches new aloe vera soap
Dettol, the leader in antiseptic soap category, has launched Dettol Aloe Vera soap, enriched with soothing Aloe Vera that keeps your skin protected from germs. External environmental elements like pollution and dust carry various germs and results in skin problems.
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Cable TV | Multi System Operators
SITI Networks Limited announces "SITI PlayTop", its first Hybrid Set Top Box
 
Television | TV Channels
Viacom18 solidifies regional presence with Colors Kannada Cinema
 
 
Television | TV Channels
Star Sports launches campaign for the sixth season of VIVO Pro Kabaddi  
 
Television | TV Channels
MN+ pays a Gold Class tribute to Amy Winehouse with the premiere of 'Amy'  
 
 
Regulators | TRAI
SC adjourns Star India's petition on TRAI tariff order to 12 September
 
Television | TV Channels
Viacom18 rejigs top deck as it gears up for the next growth phase
 
Television | TV Channels
Kedar Teny to move on from SPN India
 
   
- Viacom18 rejigs top deck, Raj Nayak put in charge of advertisement sales
- Election Commission pulls out 2004 Supreme Court order to check ad ahead of poll code

Source: ET

   
- Kaepernick is NOT in a Ford ad, despite what you've read

Source: Ad Age India

   
- Thane district gets ad-hoc committee for football

Source: BS

   
- Nike's Controversial Kaepernick Ad Wins Kanye West's Approval

Source: ET Brandequity

   
- Sexist matrimonial ad seeks 'non-feminist' bride; woman's response gets rape threat from 'masculine warrior killer'

Source: News18

   
- Eros Now goes the Netflix way, licenses content to iQiyi in China

Source: Medianama

   
- Advertisers across the city waste electricity by leaving hoarding lights on

Source: The Hans India

   
 
- Nike Ad Two: Embattled Runner Caster Semenya The Star Of Latest 'Just Do It' Campaign
- Nike Ad One: Aussie Sportswomen Star In New "Make The World Listen" Campaign

Source: B&T

   
- Fast-Growing Startup Targets Google, Facebook In $50B Ad Market

Source: Forbes

   
- 'The Predator' Tops Studios' TV Ad Spending

Source: Variety

   
- Advertisers head to Dmexco to sharpen their ad tech acumen

Source: Digiday

   
- Nike shares now higher than pre-Kaepernick ad level

Source: Fox Business

   
- Court gives anti-abortion group another shot at placing ads on Metro Vancouver transit

Source: CBC

   
- Are we embarrassed by the 'A' word? The Drum Advertising Awards asks the industry

Source: The Drum

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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