24 October 2018 | Volume 7 Issue No:74   Facebook Twitter YouTube YouTube
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Mam | Marketing
Social govt ads, toilet soaps most advertised during festival
While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common entertainer for the entire family through collective television viewing.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
Anita Nayyar elevated as CEO of Havas Media Southeast Asia
Havas Group has promoted Anita Nayyar as CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region. This is in addition to her role as CEO of Havas Media India.
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Mam | Media And Advertising
Arrow says 'best is yet to come' in latest campaign
Marking its 25th anniversary in the country this year, Arrow continues to stand tall for its contemporary, timeless and classic workwear; one that India has loved it for. Pioneering workwear styles that allow professionals to look and feel their best each day, Arrow has been at the forefront of shirt-making from creating the first detachable collar in 1851 to creating 400 more.
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Mam | Media And Advertising
Initiative appoints Alok Sinha as chief strategy officer
IPG Mediabrands has appointed Alok Sinha as chief strategy officer in line with the agency's transformational vision merging legacy with new-age dynamism. In his new role, Sinha will be driving Initiative's strategic planning nationally and will be working collaboratively with all clients of the agency, including Amazon, Reckitt Benckiser, Bajaj Auto, Dish TV, Too Yumm, Anchor Electricals, and Carlsberg, to name a few.
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iWorld | OTT
Airtel's fixed line broadband biz under pressure as Jio enters the fray
Television | TV Channels
Sun TV, Star Maa only non-Hindi GEC channels in across genre list
iWorld | Telecom
This Diwali, Shopmatic helps you set up your online shop at just INR 4400  
Television | TV Channels
BTVI and AutoX magazine join hands to launch 'The AutoX Show'
Television | TV Channels
Don't believe in just passive communication: BTVI's Anuj Katiyar
iWorld | OTT
Netflix to raise $2 bn for original content
MAM | Marketing
Guest Column: The changing landscape of 'Festive Marketing'
- State to spend Rs 17.15cr on publicity in 6 months

Source: Asian Age

- Exxon, Ben & Jerry's among buyers of $256 million in political ads on Facebook

Source: ET Brandequity

- Shocking: Did Congress promote anti-Modi Facebook ad in Pakistan?

Source: Yahoo News

- Bengaluru tree activists go hammer and tongs over advertisements on trees

Source: New Indian Express

- Madhya Pradesh: BJP copies govt advertisement; Congress cries foul

Source: The Week

- Dewar's New India Brand Ambassadors Aims to Take Scotch Whisky to New Heights

Source: BusinessWorld

- Ford, Fiat and Nissan ads banned for dangerous driving

Source: BBC

- US and UK join up to tackle ad fraud, a $50 billion problem

Source: CNBC

- Banned ads and Olympic product design: how Heist is shaking up the lingerie market

Source: The Guardian

- Aiste Valiukaite becomes Funkin brand ambassador

Source: Bar Magazine

- Meredith Joins Campaign For Accurate Portrayal Of Women In Media And Advertising

Source: Forbes

- Verizon's advertising business is getting eclipsed by Amazon

Source: NBC News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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