23 October 2018 | Volume 7 Issue No:73   Facebook Twitter YouTube YouTube
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Mam | Marketing
The changing landscape of 'Festive Marketing'
Festive season is a time when marketing spends by brands shoot through the roof - and for good reason. This is the time when most high-ticket purchases are made, or if not, influenced. Because of these, most products have huge discounts going on their platforms or brands.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
Publicis India terminates Ishrath Nawaz
Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him. Ishrat’s involvement came to light after a Twitter user posted her experience working with him where he would leach and pass sexual comments about his female colleagues on several occasions.
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Mam | Media And Advertising
Matrimony.com appoints Jaikumar KP as SVP for MatrimonyPhotography
Online matchmaking and marriage service matrimony.com has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography and Videography Service that has completed nearly 15,000 weddings.
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Mam | Media And Advertising
Housing.com launches new TVC campaign for 'Home Utsav'
Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival. The campaign includes three creatives under 'Home Utsav - 'It's here, it's big' campaign targeted towards home seekers who wish to find their dream homes this festive season.
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Mam | Media And Advertising
Datsun appoints Aamir Khan as face of brand
Datsun has announced actor Aamir Khan as its brand ambassador in India. An accomplished film star known for his versatility and risk-taking attitude, Aamir Khan will be seen in Datsun India's new brand campaign #ExperienceChange.
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Mam | Media And Advertising
Publicis.Sapient launches campaign with The Humsafar Trust
Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India's oldest LGBTQ organisation. The film aims at building awareness of the constant obstacles encountered by transgender people in Indian society.
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iWorld | OTT
Airtel's fixed line broadband biz under pressure as Jio enters the fray
Television | TV Channels
Sun TV, Star Maa only non-Hindi GEC channels in across genre list
iWorld | Telecom
Airtel launches Google Assistant based Digital Customer Care  
Television | TV Channels
LaLiga Football Schools launch in Kerala
Television | TV Channels
Eros Now's Smoke MIPCOM screening gets packed house
iWorld | OTT
ZEE5 Originals' content cost to be 3x more than TV: Punit Goenka
Television | TV Channels
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms
- Larry Doherty, longtime Ad Age deputy editor, passes away
- In new ad, 'Game of Thrones' White Walkers aim to enslave mankind with Google Chromebook

Source: Ad Ageindia

- Rozi versus Roti: Watch what happens next in Milton Microwow Tiffin's new ad campaign
- Sports tech company Dream11 unveils its latest campaign with M S Dhoni #KheloDimaagSe

Source: ET Brandequity

- 'It's time to rethink Vishaka to include past incidents'

Source: Live Mint

- Government launches ad campaign to seek greater voter turnout in J&K panchayat polls

Source: TOI

- #MeToo rocks India's Advertising world

Source: India Legal

- Marlboro cigarette maker Philip Morris 'stop-smoking' campaign attacked as PR stunt

Source: New Indian Express

- Move Over, Television: What Type Of Advertising Tops All Others Combined?
- Obamacare: Death By A Thousand Advertising Cuts

Source: Forbes

- Apple's App Store ads could be a $2 billion business by 2020, Bernstein analyst predicts

Source: CNBC

- Lego ad vet Lars Silberbauer joins MTV to head up digital studios

Source: The Drum

- Kelsey Grammer invokes family tragedies in crime victims amendments ad

Source: The Hill

- Facebook tests multiple brands in a single ad unit

Source: Digiday

- Ohio House Democratic candidate criticizes his own party over attack ad

Source: Cleveland

- Midterm campaign ads offer personal messages that go deeper than the issues

Source: CBS News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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