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Mam | Marketing |
The changing landscape of 'Festive Marketing' |
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Festive season is a time when marketing spends by brands shoot through the roof - and for good reason. This is the time when most high-ticket purchases are made, or if not, influenced. Because of these, most products have huge discounts going on their platforms or brands.
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Mam | Media And Advertising |
Publicis India terminates Ishrath Nawaz |
Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him. Ishrat’s involvement came to light after a Twitter user posted her experience working with him where he would leach and pass sexual comments about his female colleagues on several occasions.
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Mam | Media And Advertising |
Housing.com launches new TVC campaign for 'Home Utsav' |
Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival. The campaign includes three creatives under 'Home Utsav - 'It's here, it's big' campaign targeted towards home seekers who wish to find their dream homes this festive season.
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Mam | Media And Advertising |
Datsun appoints Aamir Khan as face of brand |
Datsun has announced actor Aamir Khan as its brand ambassador in India. An accomplished film star known for his versatility and risk-taking attitude, Aamir Khan will be seen in Datsun India's new brand campaign #ExperienceChange.
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Mam | Media And Advertising |
Publicis.Sapient launches campaign with The Humsafar Trust |
Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India's oldest LGBTQ organisation.
The film aims at building awareness of the constant obstacles encountered by transgender people in Indian society.
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