22 October 2018 | Volume 7 Issue No:72   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
Television | TV Channels
Amazon most advertised brand in BARC week 41
The Broadcast Audience Research Council (BARC) India has released its data for last week's top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were inserted the most in week 41 of 2018.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
 
Mam | Media And Advertising
Ajay Gahlaut resigns from Ogilvy India
Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. Gahlaut leaves Ogilvy to pursue his own interests. He first joined Ogilvy in 2001 and was with Ogilvy until 2005.
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Mam | Media And Advertising
Vivo celebrates free spirit of the youth in latest Y series campaign
Smartphone brand Vivo has launched its latest brand campaign for promoting the newly launched Y Series smartphones. The campaign focuses on creating awareness about this series and highlighting its performance and camera capabilities - two key drivers of this category.
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Mam | Media And Advertising
Laqshya Media creates outdoor campaign for LG Air Purifiers
Laqshya Media executed an outdoor media campaign for LG Air Purifiers. The campaign was held at Delhi and Bangalore Airports and commenced from 1 October 2018. The campaign witnessed a great number of eyeballs as the main aim was to attract multiple audiences who travel via flights during this festive season and thus increasing its brand awareness for LG Air Purifiers.
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Mam | Media And Advertising
IKEA gives 'voice' to products in latest campaign
The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand's first ever communication for the Indian market, created by Dentsu Impact - the creative agency from the Dentsu Aegis Network.
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iWorld | OTT
Reliance Jio to maintain ARPU lead over Airtel, Vodafone Idea
 
Television | TV Channels
Star Utsav bags leadership in GEC (U+R) in BARC week 41
 
 
iWorld | OTT
ZEE5 and PhonePe join hands for an amazing cashback offer  
 
Television | TV Channels
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows
 
 
Television | TV Channels
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41
 
iWorld | OTT
Facebook planning smart STB for TVs with video calling support
 
Television | TV Channels
Amazon most advertised brand in BARC week 41
 
   
- Online auto marketplace Droom, bets on Indian languages to expand userbase
- Fund release delay from Centre puts Samagra Shiksha Abhiyaan in limbo

Source: New Indian Express

   
- Advertisers to spend more on digital videos, TV to lose its share in upcoming time; here's why

Source: Financial Express

   
- MapmyIndia expects 30% revenue growth this fiscal on account of new products

Source: TOI

   
- 'Anonymous Facebook ads influenced nearly 10 mn British voters'

Source: The Rahnuma

   
- US News Roundup: Black 'lynching' ad illustrates race overtones; USC settles California gynaecologist case

Source: Devdiscourse

   
- Facebook's WhatsApp flooded with fake news in Brazil election

Source: DC

   
 
- Sydney Airport Lands Massive Advertising Partnership
- Japanese Cosmetic Firm Unveils Surreal Ad With Cool LGBTQI+ Twist

Source: B&T

   
- Washington Post ad chief Jed Hartman leaves unexpectedly

Source: The Drum

   
- Philip Morris accused of hypocrisy over anti-smoking ad

Source: BBC

   
- Political ad spending tops $71 million in Minnesota

Source: SW News Media

   
- TV ad spending more for Dems Casten, Underwood than GOP Roskam, Hultgren

Source: Sun Times

   
- The Latest: Woman found dead in apartment was ad executive

Source: The Province

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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