19 October 2018 | Volume 7 Issue No:71   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
Mam | Media And Advertising
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP
Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That's why all we've been hearing about in the last year is how can brands and agencies leverage the most of data and more importantly, understanding the basics of data.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Marketing
Hershey Kisses will now be Made in India
We've all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey's Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them perfect for sharing them with loved ones.
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Mam | Media And Advertising
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations
Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn't left behind. Recently, Dentsu Aegis Network's (DAN) Happy mcgarrybowen came in the limelight for similar accusations against its CEO and other senior executives.
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Mam | Media And Advertising
Social Kinnect awarded digital mandate of entire Indiabulls Group
Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL), Indiabulls Ventures (IVL), Indiabulls LED (IB LED), Indiabulls Real Estate (IBREL).
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Mam | Media And Advertising
Grapes Digital to handle digital mandate for Realme smartphones
Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency.
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Television | TV Channels
A+E Networks | TV18 launches FYI TV18 HD
Television | TV Channels
Kids most benefited genre in Chrome DM week 41
Television | TV Channels
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery  
Television | TV Channels
News18 India Unveils Two New Shows- "Ye Desh Hai Humara" and "Akhada"
Television | TV Channels
BTVI endeavors to increase financial literacy across India through Money Mantra
Television | TV Channels
Tata Communication, European Tour show how VR can transform golf
iWorld | OTT
Jio and organised retail add to RIL's growth in second quarter
Television | TV Channels
Zee Media gets permission for 4 regional news channels
- Why television has an edge over digital advertising platforms during festive season
- Taapsee Pannu, a crucial link to Indian youth for brands

Source: Live Mint

- Ad agencies take decisive steps, many heads roll
- What to watch for in first Heitkamp-Cramer debate

Source: ET

- InMobi acquires Sprint subsidiary Pinsight Media

Source: Medianama

- Radio ad in Arkansas suggests 'lynching' if Democrats win

Source: BS

- Schibsted's Norway investors fear losing out if ad unit listed abroad

Source: Reuters

- How to Get Ahead in Advertising? Drastic Measures

Source: Bloomberg Quint

- #MeToo: Dentsu Aegis Network's Kartik Iyer, Praveen Das, Bodhisatwa Dasgupta, Dinesh Swamy Step Down

Source: Ad Ageindia

- Advertisers sue Facebook over wrong video viewership numbers

Source: Indian Express

- Hive TV Ad Study Shows The Future Of AI Is Pure Analytics, Not Death By Parkour Robot
- Ad Tech Finally Gets Real-World Uses For Blockchain Through Lucidity, MadHive Deals

Source: Forbes

- Donnelly parodies 'Veep' in new campaign ad
- West Virginia sports stars back Manchin in new ad

Source: The Hill

- Radio ad in Arkansas House race says 'white Democrats will be lynching black folk again'

Source: CNN

- Spotify made a Halloween-themed ad too spooky for kids

Source: QZ

- Facebook accused of 'deceiving' advertisers by inflating ad views by up to 900%

Source: The Drum

- Political ad buyers are exploiting a Facebook loophole to disguise where their money is coming from

Source: CNBC

- How Adjust is organizing a coalition against mobile ad fraud

Source: VB

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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