18 October 2018 | Volume 7 Issue No:70   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
Mam | Marketing
Gillette launches new MACH3 START with Hardik Pandya
Joining the MACH3 Turbo and MACH3 original is Gillette's newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who are just starting to shave.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
 
Mam | Media And Advertising
Bathsense launches new campaign with Rajkumar Rao
Bathsense is a creation from Asian Paints, and represents the brand's first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user's bathroom life with a host of truly unique features.
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Mam | Media And Advertising
Reliance Jewels launches digital campaign for Diwali
With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of 'Jab Dil Chahe Diwali Moment' with its latest digital campaign.
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Mam | Media And Advertising
Barbie's new campaign says 'You can be anything'
The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,' to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them to believe that they can be anything.
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iWorld | OTT
Netflix Q3 app revenue up 90% y-o-y
 
Television | TV Channels
Rural markets drive Hindi GEC FTA channels
 
 
Television | TV Channels
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery  
 
Television | TV Channels
News18 India Unveils Two New Shows- "Ye Desh Hai Humara" and "Akhada"
 
Television | TV Channels
BTVI endeavors to increase financial literacy across India through Money Mantra
 
 
iWorld | Telecom
Mukesh Ambani's RIL announces acquisition of majority stake in Hathway & DEN Networks
 
iWorld | OTT
Netflix adds 6.96 mn subscribers in Q3
 
Television | TV Channels
Zee Media gets permission for 4 regional news channels
 
   
- Assam Tourism flags off its latest ad film starring Priyanka Chopra
- Nokia appoints Alia Bhatt as brand ambassador in India

Source: ET Brandequity

   
- Entries for Ad Age's 2019 Agency A-List and Creativity Awards are now open
- USA Gymnastics chief is out following criticism of Nike's Kaepernick ad

Source: Ad Ageindia

   
- Omnicom's beats third-quarter results as U.S. ad share rises

Source: BS

   
- Zee Media now operates only in TV; Q2FY2019 profit falls by 51% QoQ

Source: Medianama

   
- Facebook requires UK political ad buyers to reveal identity

Source: ET

   
- Contractor's bail plea in ad frame crash case rejected

Source: TOI

   
- Heitkamp apologizes for ad misidentifying victims of abuse

Source: India TV

   
- Big pharma: Trump rule mandating drug prices in TV ads might be unconstitutional

Source: Yahoo

   
 
- Requiring That Drug Advertisements Include List Prices Promotes Misinformation
- Facebook Tightens Rules On Political Advertising In The UK

Source: Forbes

   
- Sen. Heitkamp Apologizes After Misidentifying Victims of Abuse in Campaign Ad

Source: Time

   
- Facebook brings its political ad rules to the UK

Source: CNet

   
- Love Island breast enlargement ad banned

Source: BBC

   
- How profitable Patch is automating ad buying

Source: Digiday

   
- Innovid Integrates Jivox into Omnichannel Ad Platform

Source: Broadcasting Cable

   
- New ad knocks Cruz for White Castle preference

Source: The Hill

   
- Molen, Marshall Promoted in NBCU Ad Sales Shakeup

Source: Multichannel

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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