17 October 2018 | Volume 7 Issue No:69   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
Mam | Media And Advertising
KFC hands over digital mandate to iProspect
iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency's Delhi office.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
 
Mam | Marketing
Ajmal Perfumes partners with Parcos
Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos. The alliance aims to reach a wider customer base who will now be able to buy Ajmal Perfumes at Parcos stores in Mumbai, Delhi, Hyderabad, Chennai and Kochi.
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Mam | Media And Advertising
Amazon Echo says experience everyday magic in new campaign
In today's world, where people are worried that the growth of technology is drawing them apart, Amazon Echo's new campaign aims to bring Indian families together with its smart speaker technology.
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Mam | Marketing
Foodpanda acquires Holachef
Food delivery company Foodpanda, India's fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.
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DTH | DTH Operator
Dish TV appoints Ranveer Singh ahead of festive season
 
Television | TV Channels
NDTV launches India's first mobile-only portrait live channel
 
 
Television | TV Channels
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia  
 
iWorld | OTT
India's Porus Rises In the land of the Rising Sun- Japan
 
 
Television | TV Channels
TV Today Network subsidiary receives IT demand notices
 
iWorld | Telecom
3 more quarters of losses for telecom industry, says COAI
 
Television | TV Channels
Star India's PKL draws higher sponsorship revenues in season 6
 
   
- Assam Tourism flags off its latest ad film starring Priyanka Chopra
- Nokia appoints Alia Bhatt as brand ambassador in India

Source: ET Brandequity

   
- Entries for Ad Age's 2019 Agency A-List and Creativity Awards are now open
- USA Gymnastics chief is out following criticism of Nike's Kaepernick ad

Source: Ad Ageindia

   
- Omnicom's beats third-quarter results as U.S. ad share rises

Source: BS

   
- Zee Media now operates only in TV; Q2FY2019 profit falls by 51% QoQ

Source: Medianama

   
- Facebook requires UK political ad buyers to reveal identity

Source: ET

   
- Contractor's bail plea in ad frame crash case rejected

Source: TOI

   
- Heitkamp apologizes for ad misidentifying victims of abuse

Source: India TV

   
- Big pharma: Trump rule mandating drug prices in TV ads might be unconstitutional

Source: Yahoo

   
 
- Requiring That Drug Advertisements Include List Prices Promotes Misinformation
- Facebook Tightens Rules On Political Advertising In The UK

Source: Forbes

   
- Sen. Heitkamp Apologizes After Misidentifying Victims of Abuse in Campaign Ad

Source: Time

   
- Facebook brings its political ad rules to the UK

Source: CNet

   
- Love Island breast enlargement ad banned

Source: BBC

   
- How profitable Patch is automating ad buying

Source: Digiday

   
- Innovid Integrates Jivox into Omnichannel Ad Platform

Source: Broadcasting Cable

   
- New ad knocks Cruz for White Castle preference

Source: The Hill

   
- Molen, Marshall Promoted in NBCU Ad Sales Shakeup

Source: Multichannel

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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