16 October 2018 | Volume 7 Issue No:68   Facebook Twitter YouTube YouTube
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Mam | Media And Advertising
Birla Gold & BBH team up for another power pact film
Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Marketing
Truecaller shows it is more than just a caller ID & spam detection app
Truecaller has launched its new television and digitally focused advertising campaign with the tagline 'Sab ke liye' meaning both 'for everyone' and 'for everything'. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID and Spam filtering.
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Mam | Marketing
fbb launches its festive collection at Mumbai Airport
The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season. Fashion brands are doing everything in their power to ensure that shoppers take notice of them and choose them as their styling partners. So how do you break the clutter and ensure the audience remembers you?
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DTH | DTH Operator
Dish TV appoints Ranveer Singh ahead of festive season
DTH operator Dish TV has launched its new campaign with Bollywood superstar Ranveer Singh as its ambassador. The campaign has been designed to showcase the brand in a completely new, bold avatar signalling a new phase in the brand's life cycle.
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DTH | DTH Operator
Dish TV appoints Ranveer Singh ahead of festive season
Television | TV Channels
NDTV launches India's first mobile-only portrait live channel
Television | TV Channels
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia  
iWorld | OTT
India's Porus Rises In the land of the Rising Sun- Japan
Television | TV Channels
TV Today Network subsidiary receives IT demand notices
iWorld | Telecom
3 more quarters of losses for telecom industry, says COAI
Television | TV Channels
Star India's PKL draws higher sponsorship revenues in season 6
- Investing in consumer goods? HUL may only be a first among equals
- GOP plays blame game while fighting to save House majority

Source: ET

- NBCU shakes up ad sales division, promotes Laura Molen and Mark Marshall

Source: Ad Ageindia

- Network18 reports 28% decline in revenues from "Digital, Print & Others"; VOOT, HS18, BookMyShow

Source: Medianama

- U.S. to propose TV ads for drugs must include list prices

Source: Reuters

- A leaked ad teases that Huawei Mate 20X may come with stylus support

Source: BGR

- Govt trying to resolve agitating teachers' problems: Amarinder

Source: BS

- Plastic still finds its way to outdoor advertisements in Bengaluru

Source: New Indian Express

- Dish TV brings Ranveer Singh on board as its brand ambassador to win hearts this festive season

Source: ET Brandequity

- Alia Bhatt Nokia's new India brand ambassador

Source: Zee Biz

- Avoid The Fortune Cookie Faux Pas: How To Assess Ad Placement Effectiveness Before Launching
- Walmart Vs Kohl's Ad Preview: Best 'Black Friday' 2018 Deals

Source: Forbes

- Despite new rules, tracking political ad spend across Facebook, Google, and Twitter remains difficult

Source: VB

- 'Bohemian Rhapsody' Tops Studios' TV Ad Spending

Source: Variety

- The Latest: Schimel launches ad featuring women supporters

Source: Star Tribune

- Richard Linklater Is Back With Another Anti-Ted Cruz Ad

Source: Rolling Stone

- Bob Casey pulls 'cruel' ad from Lou Barletta's home market

Source: Washington Times

- SMI Makes Nielsen Deal to Bolster Ad Spending Data

Source: Broadcasting Cable

- No, you're not crazy. There are way more campaign ads about immigration this year

Source: CNN

- 'We're open for business': BBC's Upfronts demystifies its ad offering

Source: Digiday

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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