11 October 2018 | Volume 7 Issue No:65   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
Mam | Marketing
Will never look at rebranding Vicks: P&G India
Nearly all of us remember the Vicks ad that went viral last year featuring transgender social worker Gauri Sawant and her daughter Gayatri. The ad touched and moved many. In the second phase of the campaign, Vicks has launched a new digital campaign for its #TouchOfCare brand proposition.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Marketing
IndusInd Bank launches India's first two chip debit-cum-credit card
IndusInd Bank has launched the IndusInd Bank Duo Card which is India's first 2 EMV chip debit cum credit card. This two-in-one duo card with two magnetic stripes and 2 EMV chips brings the functionalities of both debit and credit cards to the Indian consumer on one plastic.
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Mam | Media and Advertising
ŠKODA launches Rapid Onyx in India with integrated ad campaign
The festive season witnesses a slew of new car launches including special edition offerings and other variants. With so much promotional activity undertaken by brands, it is important to stand out of the clutter and create an impact that will leave a memorable impression in the marketplace.
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iWorld | Telecom
Reliance broadcast network limited on boards Abraham Thomas as company ceo
Television | TV Channels
English news most benefited genre in Chrome DM week 40
Television | TV Channels
AXN launches a brand new Original series 'Twinning'  
Television | TV Channels
Discovery Kids to celebrate festive season with special episodes of Little Singham  
iWorld | OTT
Q2 results: ZEE5 demonstrates exponential growth with 41.3 mn MAU
Television | TV Channels
Endemol shine india appoints Gaurav Gokhale as chief operating officer
iWorld | OTT
OTT platforms looking at more original films: Siddharth Anand Kumar
- ESPN busts up the ad clutter with 'Basketball: A Love Story'
- Wednesday Wake-Up Call: Outrage over an ad at the Sydney Opera House. Plus, Taylor Swift at the AMAs

Source: Ad Ageindia

- Dear ladies, this open letter from senior ad women is all about hope

Source: ET Brandequity

- Kansas GOP congressman's ad has softer tone on immigration

Source: BS

- Today's newspaper ad on TV buying advice was NOT issued in public interest

Source: Digit

- Soon you may see advertisements in your WhatsApp Status

Source: Business Today

- Torchlight protest at racing ad on Sydney Opera House

Source: Reuters

- FBI Contacts Influential Advertiser Group Over U.S. Ad Buying Probe
- FBI Contacts Influential Advertiser Group Over U.S. Ad Buying Probe

Source: Variety

- Google Ad Reveals Search Giant's Feelings On Bitcoin And Crypto

Source: Forbes

- GDPR has cut ad trackers in Europe but helped Google, study suggests

Source: TC

- FBI Seeks Help from Advertising Trade Group in Media-Buying Probe

Source: WSJ

- MediaRadar Beefs Up Its Snapchat Ad Tracking Capabilities

Source: The Wrap

- John Wiley Price compares Trump to Hitler in mail ad urging Dallas voters to support Democrats

Source: Dallas News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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