09 November 2018 | Volume 7 Issue No:84   Facebook Twitter YouTube YouTube
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Mam | Marketing
Anchor unveils new brand positioning
Panasonic’s Anchor, one of India’s leading manufacturers of electrical construction materials, launched its new campaign ‘Naye India ke Badhte Load ke Liye’. With the advancement and accessibility of technology, there has been a growing demand for new-age electrical appliances.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media and Advertising
Mondelez India lights up village of diya-makers this Diwali
Festivals form an intrinsic part of the Indian culture. Mondelez India, with its spirited campaigns, colourful packaging and unique product formats has been at the heart of India’s festive spirit for over 70 years. This year, Mondelez India brings alive the joy of goodness by bringing people together and strengthens relationships with a deep rooted mantra of generosity and making a difference to people’s lives.
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Mam | Media and Advertising
Swiggy shows the value of giving back
Swiggy, India’s largest food delivery platform effortlessly sparks a new conversation this Diwali with a heart-warming film. Based on the deep-rooted tradition of “Diwali mein kisi ko khaali haath wapas nahi bhejte”, it traces a day in the life of a little boy who learns the value of ‘giving back’ while distributing sweets in his society on Diwali.
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Mam | Marketing
VLCC disrupts festive skin care marketing with Animoji campaign
With the beauty and skin care category hugely cluttered in the Indian sub-continent, VLCC, along with Grapes Digital has launched a campaign leveraging a brand new feature on the latest Apple phones – the Animoji.
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Television | TV Channels
Ooyala and Google Cloud Collaborate to Revolutionize the Content Supply Chain for Media Owners
Regulators | TRAI
AIDCF welcomes Supreme Court judgement which upholds TRAI jurisdiction.
Television | TV Channels
Nick Wali Diwali this year is a Noise-free Diwali  
Television | TV Channels
&flix brings to you the premiere of 'Kickboxer Retaliation', this Sunday, 11th October at 9 PM
Regulators | TRAI
TRAI wins tariff order case in Supreme Court
Television | TV Channels
Zoom consumers are micro-influencers on their own: Nikhil Gandhi
Regulators | Supreme Court
SC upholds TRAI Act over Copyright Act in tariff order case
- What Diwali ads can learn from the Great Indian Shaadi
- Facebook, Google tools reveal political ad removal data

Source: ETBrandEquity

- Pandora's head of ad innovation on what advertisers need to know about audio

Source: Ad Age India

- Moody's says India's growth to be 'near-trend' in 2019; RBI to further tighten rates

Source: Financial Express

- Portal data is not used for ads and calls are encrypted, says Facebook

Source: India Today

- Virat Kohli's comments divide brands he endorses

Source: ET

- NGO slams actor Vijay for 'promoting' smoking in 'Sarkar'

Source: New Indian Express

- Billboards are an old but booming ad medium

Source: Economist

- M&S to air low-key Christmas ad in attempt to drive sales

Source: The Guardian

- Tottenham warned over Champions League stadium advertisement

Source: BBC

- TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

Source: Skift

- Advertising Association and IPA sign deal to strengthen UK's presence in China

Source: The Drum

- Tegna Reports Record Political Advertising Revenue

Source: Broadcasting Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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