21 November 2018 | Volume 7 Issue No:91   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
 
     
 
 
Mam | Media and Advertising
Abhishek Kapadia joins iGKnights Digital Media Works as COO
Ad network and value-added-services firm iGKnights Digital Media Works has brought on board Abhishek Kapadia as the chief operating officer. The new appointment is a strategic move with the aim of strengthening and expanding the India leadership team of iGKnights Digital Media Works.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Mam | Media and Advertising
Helios Media appoints Raj Shrivastav as chief revenue officer
Helios Media which completes 7 years of operations,has stepped up activities on its food focussed vertical Brand Chef. Brand Chef is India's first Food Specialist Consulting and Communication Company that specialises in providing strategic business solutions to brands in Food Business. Helios Media continues to handle Food Food the lifestyle & food channel launched by Sanjeev Kapoor.
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Mam | Marketing
Isobar India launches new tool to predict the viral potential of content, real-time!
Isobar India, the digital agency from Dentsu Aegis Network, has announced the launch of 'viewCent', a unique solution tool in video-strategy for businesses that aim to win the maximum yet relevant eyeballs. viewCent is based on Deep Machine Learning and can, quite precisely, forecast the kind of consumer attention that a particular type of content can achieve within a specific given time.
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Mam | Marketing
Let's come together and change 'Jao Khelne' to #ChaloKhelne
Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a unique campaign - #ChaloKhelne starting this Children’s Day (Nov 14, 2018) to reinforce its belief in empowering people and their families to live a healthy lifestyle.
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Television | TV Channels
Viacom18 confirms the departure of Raj Nayak
 
iWorld | OTT
Amazon Prime Video rates cheapest in India
 
 
Television | TV Channels
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives  
 
iWorld | OTT
Netflix Confirms All-Star Hindi Talent for Original Film Mowgli: Legend of the Jungle
 
 
iWorld | OTT
Vidnet2018: Regionalisation, localisation the way forward for the OTT industry
 
Regulators | TRAI
TRAI to meet telecom players next month to fix 2019 agenda
 
iWorld | OTT
ALTBalaji content head Nimisha Pandey steps down
 
   
- Karina Wilsher, Anomaly's next global CEO, on the Ad Lib podcast
- Super Bowl ad expert reveals the secret to a Big Game hit

Source: Adage India

   
- Amazon, Blackstone among bidders for 22 Disney sports networks- CNBC

Source: ET

   
- Big brands are lining up for a slice of Ayushmann Khurrana's fan base

Source: BS

   
- Virat and Anushka in new ad show what happens a year after marriage

Source: India Today

   
- Apple just released this year's sentimental holiday ad

Source: BI

   
- BBDO India appoints Mitul Shah as the Vice President

Source: ET Brandequity

   
- Apple's new iPad Pro ad insists it is a computer

Source: Times Now News

   
   
 
- Are we witnessing the death of the Christmas TV ad?
- Camelot in trouble for targeting children with scratch card ad

Source: The Drum

   
- The Christmas ad is broken - time to kill it off completely

Source: The Guardian

   
- Facebook's ad platform goes down at a horrible time for Black Friday retailers

Source: CNBC

   
- Apple's holiday ad is an animated short film

Source: TC

   
- Police arrest alleged Russian hacker behind huge Android ad scam

Source: Engadget

   
- The worst year to be a human has been revealed by researchers

Source: CNN

   
- Facebook critics launch ad campaign calling on internal whistleblowers to come forward

Source: The Hill

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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