20 November 2018 | Volume 7 Issue No:90   Facebook Twitter YouTube YouTube
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Mam | Marketing
Dentsu One stages a walkout for Queo's latest campaign with Jacqueline Fernandez
The rapid growth in the number of high net worth individuals (HNIs) and aspirational lifestyles and consumer demographics has led to a demand for luxury living. Queo's latest campaign conceptualised by Dentsu One, narrates Jacqueline's journey and her quest for the best-in-class bathroom experience.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media and Advertising
Dr. Oetker India appoints Publicis India as its creative agency
Dr. Oetker India, leading purveyor of western comfort food to India,has appointed Publicis India to handle its creative mandate and bolster its branding & communication efforts in India.The agency would play a key role in taking forward the brand's ambition and growing its business. The decision was made post a multi-agency pitch and a 360 degree evaluation.
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iWorld | Social Media
Instagram releases India's top food hashtags
Instagram has changed the way people look at food. Whether it's to take a picture of your meal before eating it, video of a recipe, a restaurant review or a behind the scenes video from a cookery show - Indians are using Instagram in varied ways to express what food means to them.
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Mam | Media and Advertising
Kalinga TV appoints Aidem Ventures as their exclusive "Ad – Sales Representative"
Aidem Ventures, an independent media consulting and marketing solutions company has been mandated to handle ad sales for Kalinga TV, a 24-hour Odia news channel. Launched in 2015 by Kalinga Media and Entertainment, the channel is a unit of KIIT Group of Institutions. Apart from leading DTH services like Tata Sky, Dish TV,Airtel Digital TV etc.
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Mam | Media and Advertising
Social Kinnect Appoints Bharat Suri as the Vice President of Operations
Social Kinnect, one of the largest independent Digital Marketing agencies in India, recently announced the appointment of Bharat Suri as Vice President of Operations. Bharat is a key hire at this stage of Social Kinnect's expansion. As the head of operations, he will drive optimised, technology-fueled efficiency and further growth for Social Kinnect.
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Television | TV Channels
Ooyala and Google Cloud Collaborate to Revolutionize the Content Supply Chain for Media Owners
Regulators | TRAI
AIDCF welcomes Supreme Court judgement which upholds TRAI jurisdiction.
MAM | Media and Advertising
Kalinga TV appoints Aidem Ventures as their exclusive "Ad – Sales Representative"  
MAM | Media and Advertising
White Rivers Media wins Shorty Social Good Award for Viviana Mall's 'Stop Acid Sale' Campaign
Television TV Channels
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation
Media | Marketing
The Currency of Experience Has Global Value
Television TV Channels
Broadcasters see regional adex space growing
- Amazon is now taking a 30 percent cut of ad sales from Fire TV
- Advertising has an ageism problem

Source: Adage India

- FMCG companies top TV ad charts in festive season

Source: ET

- Programmatic ad-spend to grow 19% in 2019, reaching $84 billion

Source: Brand Equity

- Alyque Padamsee death: Bollywood celebrities remember the ad guru, theatre visionary in heartfelt posts

Source: India Tv News

- TRS leaders urge CEO Rajat Kumar to ban AP government ads in Telangana

Source: New Indian Express

- Anupriya Acharya: In step with the times

Source: Fortune India

- Shah Rukh Khan declares himself unofficial brand ambassador of Air India

Source: Times Now News

- Abhibus retains Mahesh as brand ambassador

Source: The Hans India

- Body that rejected Iceland Christmas ad 'faced storm of abuse'
- Man named John Lewis stars in Twitter UK's Christmas ad

Source: The Guardian

- An AI Tried to Write the Perfect Lexus Ad. Here's a Scene-by-Scene Look at What It Was Thinking

Source: Ad Week

- Consumer group says most U.S. cancer centers use misleading ads

Source: NBC News

- It's Time For Video Advertisers To Look Into New Metrics - Here's Why

Source: Forbes

- Gambling giants slash odds on TV advertising crackdown

Source: SKY News

- Father sues McDonald's over 'advertising' of Happy Meals

Source: BBC

- What brands need to know about avoiding digital advertising's festive fraudsters

Source: The Drum

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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