19 November 2018 | Volume 7 Issue No:89   Facebook Twitter YouTube YouTube
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Mam | Marketing
India gets their first-ever international standard Motion Capture Lab
An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position, by bringing Motion Capture to India. In collaboration with Centroid, UK, they have created the city's first end-to-end Motion Capture Lab, ready to create magic for Indian visual content. The fully-equipped lab is set up at Famous Studios, Mahalaxmi, the age-old stronghold for the brand, over decades.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Television | TV Channles
Broadcasters see regional adex space growing
Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India's adex is expected to grow at 14.2 per cent compared to the global growth average of 3.9 per cent in 2019 and is likely to change.
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Mam | Media and Advertising
'Beautiful by Nature': JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy
People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty, while her smartness or confidence is not given a similar treatment. This has given rise to stereotypes that the physical beauty of a woman is inversely proportional to her intelligence.
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Television | TV Channels
Ooyala and Google Cloud Collaborate to Revolutionize the Content Supply Chain for Media Owners
Regulators | TRAI
AIDCF welcomes Supreme Court judgement which upholds TRAI jurisdiction.
Television | TV Channels
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal  
MAM | Media and Advertising
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!
Television TV Channels
Zee TV gets ratings boost from Zee Rishtey Awards
Television TV Channels
No changes in Kannada, Marathi segments in BARC data week 44
iWorld | OTT
Amazon Prime Video aims to keep evolving with customer taste
- 'Beautiful by Nature': JOY questions stereotypes through its new ad campaign

Source: Brand Equity

- Civic body mulls changes in policy for ad hoardings

Source: TOI

- Ad guru Alyque Padamsee - The man with three simultaneous careers

Source: BS

- Alyque Padamsee death: Bollywood celebrities remember the ad guru, theatre visionary in heartfelt posts

Source: India Tv News

- TRS leaders urge CEO Rajat Kumar to ban AP government ads in Telangana

Source: New Indian Express

- Shah Rukh Khan wants to 'unofficially' be Air India brand ambassador

Source: Business Today

- J. Crew CMO to exit brand as CEO departs

Source: Adage India

- Baldwin's team says digital ad strategy provides road map to victory

Source: WTMJ

- IKEA Turns Broken Lift Into Wonderfully Black Christmas Ad

Source: B&T

- Facebook's failures could lead to 'the fall of digital advertising'

Source: Mumbrella

- Expert calls for ban on alcohol advertising in winter months to cut deaths and health risks

Source: Herald Scotland

- Global Digital Advertising Market Shows Continues Growth by 2018-2025: Regions, Key Players, Types, and Applications

Source: Agro Chemicals Market

- Actress Alana Stewart is first PRAI Beauty global brand ambassador

Source: Malay Mail

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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