16 November 2018 | Volume 7 Issue No:88   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
 
     
 
 
Television | TV Channels
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45
The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were inserted the most in week 45 of 2018.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Mam | Marketing
Realme introduces its new visual identity system and logo
Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.
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Mam | Marketing
HDFC Life chooses Music to connect with young millennials
HDFC Life Insurance Company, one of India's largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018. Research conducted by the company on the lifestyle and habits of the younger generation highlighted certain lesser-known facts about the youth, which eventually provided the idea for the campaign.
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Mam | Marketing
HIL Ltd. Launches new TVC campaign for its green building brand Birla Aerocon
Birla Aerocon, the green building solution brand from the house of HIL Ltd. which is India’s leading and Asia’s most trusted building material company, today announced the launch of a new TVC campaign ‘Naam Birla Dekhke Lena’. The TVC showcases the superior quality that Birla Aerocon offers in the category to its customers.
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Mam | Marketing
India's first ever campaign to promote Banana | Keventer Banana
Initiating a new beginning in the Indian marketing space, Keventer, the largest Banana brand in India, has launched the nation’s first ever marketing campaign to promote ethylene ripened Bananas. Banana being a low-value product and easily available throughout the year across India, not many organizations have actively promoted the consumption of the fruit.
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Television | TV Channels
Ooyala and Google Cloud Collaborate to Revolutionize the Content Supply Chain for Media Owners
 
Regulators | TRAI
AIDCF welcomes Supreme Court judgement which upholds TRAI jurisdiction.
 
 
iWorld | OTT
ZEE5 LAUNCHES ITS THIRD TELUGU ORIGINAL – B.TECH  
 
MAM | Media and Advertising
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!
 
 
iWorld | OTT
Airtel Digital TV & JOP Network partner to launch 'Hollywood Masala' - a collection of blockbuster Hollywood movies in Hindi
 
Television TV Channels
Hill+Knowlton Strategies India wins communication mandate for Discovery India
 
iWorld | OTT
Amazon Prime Video aims to keep evolving with customer taste
 
   
- This BTS video of Janhvi Kapoor getting ready for her first ad shoot has a Rekha connection

Source: Times Now News

   
- La Liga wraps Miami Herald newspaper with full-page ad for U.S. game

Source: ESPN

   
- Amitabh Bachchan cans ad as a Sikh; Check photos

Source: ZeeBiz

   
- Reliance General Insurance's new ad campaign focuses on the safety of the pillion riders on two-wheelers

Source: Brand Equity

   
- UK politics instability raises British ad market uncertainty, JCDecaux says

Source: Reuters

   
- Infosys ADS holders seek refund of $3.7 million in depository fees

Source: Livemint

   
- Big advertisers like Kraft, Kellogg's, and Hertz are running ads on the 'fake news' site connected to Facebook's shady lobbying

Source: Business Insider

   
- This Moving Advertisement On Deforestation Is Banned In The UK For Being Politically Sensitive

Source: India Times

   
- NBC makes push to woo direct-to-consumer advertisers

Source: Adage India

   
 
- Costco's Black Friday 2018 Ad Has Nasty Surprises

Source: Forbes

   
- John Lewis' Christmas Ad Is a Lovely Ode to Elton John's Career, and How It All Began

Source: Ad Week

   
- The Strange, Suggestive Cricket Ad That Has Fans Worried About A Full Toss

Source: Ten Daily

   
- Ad exec says sooner or later, Netflix is going to have to embrace ads like YouTube

Source: BGR

   
- EBay Advertising launches 'insights and influence' offering

Source: Campaign Live

   
- Lucas Radebe signs on as brand ambassador for Jawitz Properties

Source: Business Live

   
- Actress Alana Stewart is first PRAI Beauty global brand ambassador

Source: Malay Mail

   
- Trump's Pick for Ambassador to South Africa Is a Mar-a-Lago Member Who Loves Alligator Handbags

Source: Vogue

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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