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Mam | Marketing |
HDFC Life chooses Music to connect with young millennials |
HDFC Life Insurance Company, one of India's largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018. Research conducted by the company on the lifestyle and habits of the younger generation highlighted certain lesser-known facts about the youth, which eventually provided the idea for the campaign.
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Mam | Marketing |
India's first ever campaign to promote Banana | Keventer Banana |
Initiating a new beginning in the Indian marketing space, Keventer, the largest Banana brand in India, has launched the nation’s first ever marketing campaign to promote ethylene ripened Bananas. Banana being a low-value product and easily available throughout the year across India, not many organizations have actively promoted the consumption of the fruit.
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