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| Mam | Media and Advertising |
| Isobar launches Sri Lanka Operations |
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Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka. Last year, Dentsu Grant Group, Sri Lanka's largest integrated communications agency with a 60-year-old legacy, disrupted the nation's advertising industry with the introduction of the global marketing conglomerate Dentsu Aegis Network into the country.
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| Mam | Media and Advertising |
| SBI Life Insurance extends 'Main se Hum' brand campaign on ground |
SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands. The on-ground extension of SBI Life's 'Main se Hum' campaign is aimed at creating a deeper consumer connects by unintrusively participating in their daily tea breaks.
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| Mam | Media and Advertising |
| Maxxis Tyres launches campaign #TyohaarKaHumsafar |
Maxxis Tyres, a sub-company of Maxxis Group, a growing tyre companies, released its latest digital campaign to capture the mood of this festive season. An integrated digital marketing campaign, #TyohaarkaHumsafar reminds us of the movement from one place to another that makes any festive season come alive and Maxxis Tyres as a commuting partner.
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| Mam | Marketing |
| Chumbak launches first brand campaign with Ogilvy |
Chumbak, a souvenir brand, has planned to come up with its first campaign with an aim to introduce the multi-faceted Chumbak and what it stands for to the consumers. The brand campaign comprises a digital film and outdoor campaign and it has been conceptualised by Ogilvy Bangalore.
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| Mam | Media and Advertising |
| Aegon Life's new campaign takes tension away from life |
Aegon Life, India’s leading digital life insurance company, launches their #NoTension campaign. The intent of the campaign is to establish the need for millennials to become self-dependant when purchasing insurance, without postponing the act for yet another day. To embody the above Aegon Life has roped in Vicky Kaushal, who represents the youth of the country today.
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