15 November 2018 | Volume 7 Issue No:87   Facebook Twitter YouTube YouTube
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Mam | Media and Advertising
Isobar launches Sri Lanka Operations
Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka. Last year, Dentsu Grant Group, Sri Lanka's largest integrated communications agency with a 60-year-old legacy, disrupted the nation's advertising industry with the introduction of the global marketing conglomerate Dentsu Aegis Network into the country.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media and Advertising
SBI Life Insurance extends 'Main se Hum' brand campaign on ground
SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands. The on-ground extension of SBI Life's 'Main se Hum' campaign is aimed at creating a deeper consumer connects by unintrusively participating in their daily tea breaks.
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Mam | Media and Advertising
Maxxis Tyres launches campaign #TyohaarKaHumsafar
Maxxis Tyres, a sub-company of Maxxis Group, a growing tyre companies, released its latest digital campaign to capture the mood of this festive season. An integrated digital marketing campaign, #TyohaarkaHumsafar reminds us of the movement from one place to another that makes any festive season come alive and Maxxis Tyres as a commuting partner.
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Mam | Marketing
Chumbak launches first brand campaign with Ogilvy
Chumbak, a souvenir brand, has planned to come up with its first campaign with an aim to introduce the multi-faceted Chumbak and what it stands for to the consumers. The brand campaign comprises a digital film and outdoor campaign and it has been conceptualised by Ogilvy Bangalore.
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Mam | Media and Advertising
Aegon Life's new campaign takes tension away from life
Aegon Life, India’s leading digital life insurance company, launches their #NoTension campaign. The intent of the campaign is to establish the need for millennials to become self-dependant when purchasing insurance, without postponing the act for yet another day. To embody the above Aegon Life has roped in Vicky Kaushal, who represents the youth of the country today. 
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Mam | Marketing
Facebook and Priyanka Chopra come together to talk #SocialForGood
Facebook India and Priyanka Chopra are coming together to introduce the first-of-its-kind Live-athon called - #SocialForGood. With this 4-hour Live event, on November 27, Facebook and Instagram plan to bring together some of the biggest names in popular culture.
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Television | TV Channels
Ooyala and Google Cloud Collaborate to Revolutionize the Content Supply Chain for Media Owners
Regulators | TRAI
AIDCF welcomes Supreme Court judgement which upholds TRAI jurisdiction.
Television | TV Channels
3rd Sahitya Aaj Tak India's largest Hindi Literature Festival promises a grander & a bigger show  
MAM | Marketing
Otis India Elevates World's Tallest Statue - Statue of Unity
iWorld | OTT
ZEE5 introduces language specific packs
MAM | Marketing
India's first ever campaign to promote Banana | Keventer Banana
iWorld | Telecom
Adarsh Nair appointed chief product officer of Bharti Airtel
- Publicis' chief sees consultancy and ad group merger wave
- Online ad group Criteo confident it can remain independent

Source: Reuters

- Gautam Singhania steps down as Raymond Apparel chairman
- Greg Louganis international brand ambassador of Tata Steel 25K run event

Source: BS

- Transparency on political ads on social media: The spirit might be willing but is the flesh strong enough?

Source: ET

- Zomato to deliver a new, fresh ad campaign

Source: Brand Equity

- Saying no to plastic bags with ads

Source: New Indian Express

- Alcohol Advertising on Facebook Promotes Abuse, Suggests Research

Source: News18

- U.K. Ad Highlighting Plight of Orangutans Is Deemed Too 'Political' to Air

Source: NY Times

- Independent Ad Tech Sees Opportunity Amid the Escalation of the Walled Gardens

Source: Ad Week

- Jennifer Lawrence Dior ad for taking inspiration from Mexican women without featuring them

Source: USA Today

- Baidu leads $300M investment to bring its search smarts to elevator ads

Source: Tech Crunch

- Iceland to let loose animatronic orangutan after Christmas ad ban

Source: The Guardian

- Are LED Boat Advertisements On The Hudson River Going A Step Too Far?

Source: CBS Local

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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