14 November 2018 | Volume 7 Issue No:86   Facebook Twitter YouTube YouTube
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Mam | Media and Advertising
Godrej Appliances wants to break gender roles this Children's Day
This children’s day, Godrej Appliances brings #LetsStartRight, a campaign questioning the prevalent mindsets in the Indian society in terms of set gender roles and emphasising the need to break free early.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media and Advertising
BookMyShow appeals to parents on Children's Day
This Children’s Day, BookMyShow has a special message for all parents. Conceptualised and executed by BBH India, this children’s day film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children.
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Mam | Media and Advertising
Hindware Atlantic Water Heaters launches first campaign
Hindware Atlantic, one of the fastest growing water heater brands in the country, has launched its first ever TVC campaign for the Ondeo Series ‘Fresh Hot Water Saalon Saal’. The TVC highlights the industry-first and patented O'Pro Protection Technology and Titanium Core Shield of the Ondeo range which prevents internal corrosion,
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Mam | Marketing
Mangaldeep's conversation with God with Bhumika Chawla
ITC’s leading incense stick brand, Mangaldeep, has launched a unique ‘slice of life’ campaign that depicts everyday conversations with God With Bhumika Chawla as the protagonist, the brand delves into moments amidst the daily hustle and bustle.
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Mam | Media and Advertising
Havmor appoints Anindya Dutta as managing director
Havmor, India's leading ice cream brand and a wholly owned subsidiary of South Korean conglomerate Lotte Confectionery, has appointed Anindya Dutta as its new managing director. He will be the first MD after Lotte acquired Havmor Ice Cream in December 2017.
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Television | TV Channels
Ooyala and Google Cloud Collaborate to Revolutionize the Content Supply Chain for Media Owners
Regulators | TRAI
AIDCF welcomes Supreme Court judgement which upholds TRAI jurisdiction.
Television | TV Channels
Essel Group engages Goldman Sachs to sell half its stake in Zee Entertainment  
MAM | Marketing
Medikabazaar hires senior leadership team in line with its growth plans
iWorld | OTT
Netflix CEO excited about Disney's entry into OTT
Cable TV | LCO
Hathway in the red due to higher expenses, forex loss in second quarter
Television | TV Channels
Zee TV leads GEC urban in BARC week 44
- Heineken taps Canvas Worldwide as media agency of record for U.S.
- 9 trends that will transform the advertising world

Source: AdAge India

- Watch how BookMyShow's new ad film uses hand drawn illustrations and slam poetry to create a 'trippy' film
- Hindware Atlantic launches its first ever ad campaign with actor Mukesh Tiwari

Source: BrandEquity

- Sinclair, Tribune Settle Justice Department Probe Over Ad Sales

Source: Bloomberg Quint

- At 30% of annual revenues, Flipkart spends thrice as much on ads as HUL

Source: ET

- Google plans to share information on who pays for poll ads in India

Source: Indian Express

- Digital advertisements rates shoot up as Indians get hooked on internet

Source: Gadgets Now

- Mobile Was Two-Thirds Of Hefty $50B In 1H Digital Ad Spend

Source: Forbes

- Christmas ad spending 'to hit new high'

Source: BBC

- Festive advertisers dump TV for online media

Source: The Guardian

- Kris Wu Talks 'Antares,' Being Louis Vuitton's Brand Ambassador, and Mental Health in Hip-Hop

Source: Billboard

- Justice Settles Investigations of TV Ad Communications

Source: Broadcasting Cable

- A+E, AMC and Discovery sign on to Comscore's cross-platform ad measurement offering

Source: FierceVideo

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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