13 November 2018 | Volume 7 Issue No:85   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
 
     
 
 
Mam | Media and Advertising
iProspect appoints Vishal Shah, Asad Khan as senior directors
iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Asad Khan and Vishal Shah as senior directors to lead the SEO practice at the agency. With more than eight years of experience, Khan has chiefly been responsible for expanding business for the Southeast Asian & Oceania markets.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
 
Mam | Media and Advertising
MS Dhoni becomes the face of BharatMatrimony
Online matrimony brand BharatMatrimony, has roped in iconic Indian cricketer Mahendra Singh Dhoni as its brand ambassador. Talking about the association, MS Dhoni said, "I'm happy to be associated with the iconic internet brand BharatMatrimony.
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Mam | Media and Advertising
Bisleri says not every bottled water is Bisleri
Bisleri, India's most trusted and No.1 bottled water brand, is back with a new campaign. Known all over India, as the brand that pioneered the concept of bottled mineral water in 1969, Bisleri has been a symbol of purity for the past 50 years, winning the trust of millions of consumers--to such an extent that it has become synonymous with the category.
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Mam | Media and Advertising
Big B launches campaign for Lux Inferno ahead of winter
LUX Industries manufactures more than 300 products across 14 brands under its belt, such as Lux Venus, GenX, Lux Cozi, ONN, Lyra, Cott’swool, Inferno etc. Now the company has announced its new range of Lux Inferno thermal wear collection.
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Mam | Media and Advertising
Himalaya launches first brand campaign
Wellness company, The Himalaya Drug Company launched its first brand campaign, - 'Khush Raho, Khushaal Raho' bringing to life its vision of 'Wellness in Every Home, Happiness in Every Heart'.
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Television | TV Channels
Ooyala and Google Cloud Collaborate to Revolutionize the Content Supply Chain for Media Owners
 
Regulators | TRAI
AIDCF welcomes Supreme Court judgement which upholds TRAI jurisdiction.
 
 
iWorld | OTT
Narcos: Mexico team meets Bollywood sweetheart Alia Bhatt and director Shakun Batra  
 
iWorld | Social Media
Twitter India launches #PowerOf18 initiative for youth civic engagement
 
 
iWorld | Social Media
Facebook clones TikTok; launches Lasso app
 
Television | TV Channels
TVision technology will complement BARC India's data: Yan Liu
 
Television | TV Channels
Regional becoming the focus for festive advertising
 
   
- Trumpy Bear makes a splash on Fox News (and trends on Twitter)
- Bisleri Launch its Latest Campaign 'Har Paani Ki Bottle Bisleri Nahin'

Source: AdAge India

   
- Fruitbowl Digital wins the communication mandate for A&O Realty

Source: BrandEquity

   
- Kerala minister's wife resigns from university post over allegations of nepotism

Source: India Today

   
- M S Dhoni is BharatMatrimony brand ambassador

Source: TOI

   
- Famed chef Amrita Raichand becomes brand ambassador of Vittaazio

Source: Asian Age

   
 
- Why This Viral Christmas Ad Wasn't Approved For TV

Source: Forbes

   
- Nigerian data analytics company Terragon acquires Asian mobile ad firm Bizense

Source: Tech Crunch

   
- Very mad men: We've been forced out, say white male advertising execs

Source: Standard

   
- Internet overtakes TV advertising in Russia

Source: Broadband Tv News

   
- Advertising Down Under: lessons from Karmarama's creative exchange with The Monkeys

Source: The Drum

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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