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| Mam | Marketing |
| Perfetti Van Melle India launches Center Fresh Mints |
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Perfetti Van Melle India has launched Center Fresh Mints, a new offering by the Center Fresh brand in the mint candy segment. This new offering will provide the benefit of ‘Instant Fresh Breath’ with 3-layers of sugar free mints available in a stylish pocket friendly pack. Center Fresh Mints will be available in peppermint flavour and strawberry mint at a price point of Rs 10.
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| Mam | Media and Advertising |
| Maruti Suzuki ARENA launches first brand campaign |
Maruti Suzuki ARENA has rolled out its first brand campaign. The creative agency involved is Dentsu Aegis Network's Dentsu Impact. This customer-centricity has led to the birth of the Maruti Suzuki ARENA experience, which has been designed for the young and modern India. The production house involved in the making is Sitting Duck Pictures and produced by Sanjay Bhattacharjee, Sushant Desai.
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| Mam | Media and Advertising |
| Exide Life Insurance urges to strengthen Diwali checklist |
This festive season, Exide Life Insurance took the unconventional route to reign in a Happy Diwali with its Zero Cost Term Insurance. Through its latest video led campaign using digital and social media, Exide Life Insurance urged people to make it a time to contemplate and dispel darkness of ignorance by securing your loved ones.
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| Mam | Media and Advertising |
| Big Bazaar celebrates essence of togetherness |
The festive season of Diwali is a huge consumption occasion for any retailer, and with 220+ stores across India, it is of utmost importance to Big Bazaar. Historically, Big Bazaar has seen an increase in sales during the festive period across categories – fashion, food, home, electronics, to name a few, and the brand recognises that the opportunity to grow further is immense.
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| Mam | Media and Advertising |
| Schmitten wanted people to see Diwali in a new light |
For Schmitten, Diwali is called the Festival of Lights for a reason. One of the most popular festivals in the country, Diwali marks the spiritual victory of light over darkness. Conventional Diwali commercials showcase this as a time to celebrate with the family.
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| Mam | Media and Advertising |
| MS Dhoni to captain Officer's Choice Blue |
Officers Choice Blue Snacks, one of the largest consumer brands in the country, launched its new TVC campaign featuring Mahendra Singh Dhoni. Officers Choice Snacks, over time, has stood for the core human value of integrity and 'doing things right,' and MS Dhoni mirrors the very same virtues. Dhoni is known for his calm and collected demeanour, his ability to make the 'right choices,' on field as a cricketer- and in life overall.
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