28 May 2018 | Volume 6 Issue No:68   Facebook Twitter YouTube YouTube
 
 
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visit website: www.indiantelevision.com
     
 
 
Mam | Media And Advertising
Video content will be the game changer in 2019: Shrenik Gandhi, White Rivers Media
A young professional just graduated from an MBA college would be thrilled to join a reputed company like Future Group. But Shrenik Gandhi's entrepreneur blood wouldn't allow him to work under someone else.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Mam | Media And Advertising
Casio India brings in Jacqueline Fernandez as brand ambassador
Renowned Japanese electronics company Casio India has roped in Bollywood actor Jacqueline Fernandez on board as the brand ambassador for its women's range of wrist watches, namely, Sheen, Baby-G and Enticer.
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Mam | Media And Advertising
NITI Aayog signs Sushant Singh Rajput as brand ambassador
TV actor-turned-Bollywood star and entrepreneur Sushant Singh Rajput has been signed on by India's NITI Aayog as brand ambassador and collaborator for Women Entrepreneurship Platform (WEP).
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Mam | Media And Advertising
Orcomm Advertising wins digital duties for Snapdeal
Orcomm Advertising, an Indore headquartered creative agency, has bagged the digital duties for e-commerce marketplace Snapdeal following a multi-agency pitch. The mandate involves creative duties for the leading e-commerce player. Snapdeal was previously working with Foxymoron and Animal for its digital creative duties.
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Mam | Media And Advertising
Goodknight Cool Gel targets semi-urban, rural consumers
Goodknight has come up with a new commercial for its recently launched product, Goodknight Cool Gel. The TVC conceptualised by J Walter Thompson (JWT) India showcases a typical summer night in a small town in Northern India, where people prefer sleeping on roof tops to keep the heat at bay and how the mosquito menace does not let them sleep until Cool Gel comes to their rescue.
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Satellites | Satellite Operators
Did govt pressure nudge ABS-2 to shutter Indian TV channels on FTA DTH service?
 
Television | TV Channels
Arnab Goswami to lead IPL finale debate on Star Sports
 
 
Television | TV Channels
Zee TV the leader amongst GECs
 
Television | TV Channels
Cartoon Network Enterprises' new Back to School collection
 
 
DTH | DTH Operator
Dish TV offers SD channels at Rs 8.5 per month
 
Regulators | MIB
MIB cancels permission to two channels
 
Cable TV | Local Cable Operators
GTPL Hathway board moots 10% dividend for fiscal 2018
 
   
- IPL still has the licence to thrill, and don't the advertisers know it
- Hindustan Unilever fights for rights over Kwality Walls

Source: ET

   
- IPL 2018: Top 10 Brand Campaigns on Twitter During Week 5

Source: Ad Age India

   
- Akshay Kumar Launches Swachh Bharat Advertising Campaign Supported By World Bank

Source: NDTV

   
- Indian Video Streaming Firms Bank On Original Content To Emulate Netflix's Success

Source: BQ

   
- This Indian start-up is the engine in Baidu's search for the next billion

Source: The Hindu Businessline

   
- IPL's online viewership doubles this year, adds over 200 million viewers

Source: BS

   
 
- MPs want gambling firms to be treated like tobacco firms, calling for ad bans and health warnings
- Olympic champion Joseph Schooling revisits days of struggle in Hugo Boss ad

Source: The Drum

   
- Hahn Attempts "The Epic Beer" Ad Route In New Spot From Ogilvy Sydney

Source: B&T

   
- Ad politics: How Mexico's government controls journalism

Source: Aljazeera

   
- My favourite ad of all time: Apple Mac's '1984' Super Bowl campaign

Source: Mumbrella

   
- App publishers: Here's a way to minimize ad revenue loss from GDPR

Source: VB

   
- What the new WFA gender guidelines mean for advertising and society

Source: Ad News

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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