25 May 2018 | Volume 6 Issue No:67   Facebook Twitter YouTube YouTube
 
 
>
 
visit website: www.indiantelevision.com
     
 
 
Mam | Media And Advertising
Publicis launches AI powered tool Marcel
Publicis Groupe has unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - an AI-powered innovation that will accelerate transforming the organisation from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised of 80,000 employees worldwide, and usher in a new era of creativity and innovation.
continue reading...
   
 
 
 
 
Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Media And Advertising
Virat Kohli promotes multigrain chips
Guiltfree Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched IPL's longest ad this year for its healthy snacking brand Too Yumm!. Endorsed by the Indian cricket captain Virat Kohli, the ad unveils the latest addition to Too Yumm!'s healthy snacking portfolio - multigrain chips.
continue reading...
 
Mam | Marketing
Sourav Ganguly becomes undercover delivery boy for Pizza Hut
What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That's exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they had the Bengal Tiger himself standing amidst them, but they stood there, none the wiser.
continue reading...
 
Mam | Marketing
IRCTC Partners with ixigo for Hotel Bookings
Leading travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo's wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC's web and mobile platforms.
continue reading...
 
 
 
 
 
 
 
 
Regulators | High-Court
Madras HC TRAI-Star case: All parties keep options open
 
Television | TV Channels
ITV Network readies Punjabi music channel
 
 
Television | TV Channels
Zee TV the leader amongst GECs
 
Television | TV Channels
Cartoon Network Enterprises' new Back to School collection
 
 
iWorld | OTT
Netflix beats Comcast in market value
 
Television | TV Channels
Zee Anmol retains leadership in GEC (U+R) in week 20
 
iWorld | Broadband
Jio led broadband while Hathway led wired broadband subs growth in 2018
 
   
- Vancouver transit silences Visa's Morgan Freeman campaign over accusations
- How do you say Dilly Dilly in Spanish? Bud Light World Cup ad targets Hispanics

Source: Ad Age India

   
- Hotstar likely to close IPL season with 60%-70% rise in ad revenue

Source: FE

   
- Maharashtra government appoints eight ad agencies to ensure 'Positive Discourse'

Source: ET Brand Equity

   
- Twitter Rolls Out Political Ad Rules Ahead of Midterm Elections

Source: BQ

   
- Flexi ad falls on Metro line, services disrupted

Source: TOI

   
- HUL, WPP may team up for on-site platform

Source: ET

   
- Publicis and Microsoft have launched an ambitious AI platform called Marcel

Source: BI

   
- Ram Charan is Happi Mobiles brand ambassador

Source: The Hindu

   
 
- Microsoft and Publicis unveil Marcel, an AI-based productivity platform for the ad giant
- Twitter unveils new political ad guidelines set to go into effect this summer

Source: TC

   
- Irish anti-abortion campaigners dodge Google's ad ban

Source: The Guardian

   
- Watch the Ad Asking Google Employees to Make Search Results More Fair

Source: Fortune

   
- Gutsy Samsung scheme will 'turn off' millions of TVs

Source: CNet

   
- 'We believe in the hybrid model': RTL is adding paid ad-free video services across Europe

Source: Digiday

   
- Global Goalscast: How the "advertising Oscars" could change the world

Source: CBS News

   
- Vitamin Stree ad shows how a patriarchal society has adversely affected men's psych

Source: The Drum

   
- Queensland dentist's TV ad banned for exploiting women

Source: Mumbrella

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
         
   
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

If You wish to UNSUBSCRIBE - CLICK HERE
Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2018. All Rights Reserved.
*If you are not able to see the mailer, please click here