24 May 2018 | Volume 6 Issue No:66   Facebook Twitter YouTube YouTube
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Mam | Marketing
F&B cos reduce sugar to target health-conscious customers
There's never been a better time for fitness brands with the younger generation becoming more and more health conscious. With almost sedentary lifestyles, people are opting for healthier eating and exercise options to stay fit.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
Twinkle Khanna joins Kohler as ambassador
Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, 'Colours by Kohler'.
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Mam | Media And Advertising
Piramal promotes super loans in latest campaign
Piramal Housing Finance has launched a series of TVCs to promote super loans by the company. Piramal Housing Finance head of sales and marketing Mayank Jain says, "Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and great insight to marketers like us, which helps us build long-term sustainable campaigns.
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Mam | Marketing
Britannia Good Day's new campaign relishes the Good Day bond
Staying true to the brand's purpose of spreading optimism and cheer, Britannia Good Day has taken an initiative to provide its value offerings by launching the premium cashew variant at a value price point of Rs 5 through a campaign #AbIndiaSmileKarega.
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Mam | Marketing
Kundan Gold Refinery launches campaign for gold coins
Gold has deep routed significance in the Indian culture, its traditions and is an integral part of religious connotations. It holds an auspicious status in Indian marriages and considered to bring blessings of Goddess Lakshmi for the bride and groom. Therefore, people are more conscious and look for trustworthy sources while purchasing a precious metal as a blessing for the new member of the family.
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Television | TV Channels
DSport reaches 110 mn households in a year
DTH | DTH Operator
How Harit Nagpal plans to keep Tata Sky ahead
Television | TV Channels
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv
Television | TV Channels
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.
Television | TV Channels
Star spending up to Rs 2 cr on production per IPL match
iWorld | Broadband
JioFiber to take on DTH players
Regulators | MIB
MIB clears TV channel applications; Rathore calls for stakeholder meets
- CSE asks Sania Mirza to disassociate from 'misleading' poultry ad
- Adobe is set to target e-commerce with its $1.68 billion purchase of Magento Commerce

Source: ET Brand Equity

- Maha govt appoints ad agencies to ensure 'positive discourse'
- Kundan Gold Refinery launches new brand campaign

Source: BS

- Do IPL ad campaigns featuring cricketers work?

Source: Live Mint

- For 'positive discourse' Maharashtra government appoints advertisement agencies

Source: FE

- Ad man issued notice for tweets on PM and CM

Source: TOI

- Amazon testing new ad tech tools to get closer to consumers

Source: The Hindu Businessline

- Tech Advertising Group Urges More Online Political Ad Disclosure

Source: BQ

- Creative ripostes Magners ad questioning the quality of James Blunt songs
- The end of the (ad agency) world as we know it?

Source: The Drum

- 2018 TV Advertising Upfronts Are History, But Existential Questions Will Linger

Source: Forbes

- Ad Group Announces Rules for Transparency in Political Advertising

Source: WSJ

- Baidu spins out its global ad business to sharpen its focus on artificial intelligence

Source: TC

- Publishers try to use ad annoyance as a lure to subscribers

Source: Digiday

- DCCC Launches Joint TV Ad With California's Harley Rouda

Source: Roll Call

- Realson Named VP, Digital Ad Sales, at Fox News Channel

Source: B&C

- New Democratic TV ad uses Eric Greitens scandal to target Josh Hawley

Source: Washington Examiner

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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