22 May 2018 | Volume 6 Issue No:64   Facebook Twitter YouTube YouTube
 
 
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visit website: www.indiantelevision.com
     
 
 
Mam | Media And Advertising
PNB MetLife assigns digital mandate to Jack in the Box
Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Marketing
Chatterbox launches marketing platform with influencers
Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers, from which there is very little past performance-data.
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Mam | Marketing
Bajaj Finserv celebrates fitter lifestyle
Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI option. Under the campaign, customers can avail products like cycles, spa treatments, gym memberships, fitness equipment, fitness bands, smart watches, water purifier, air purifier, vacuum cleaner and life care elective treatments like hair restoration, cosmetic surgery, eye care, dental care, maternity, IVF and stem cell on EMI.
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Mam | Marketing
RTB House opens AI Marketing Lab for advertisers
RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.
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Television | TV Channels
Sunil Lulla joins Balaji Telefilms as group CEO
 
iWorld | OTT
Indians don't mind watching some ads if subscription fee is less
 
 
Television | TV Channels
BBC StoryWorks expands into India
 
Television | TV Channels
Firstpost turns 7: a look back at the milestones
 
 
Television | TV Channels
Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds
 
iWorld | OTT
Hoichoi to double original content to 100 hours this year
 
Regulators | MIB
Jaipal Reddy calls for doing away with MIB
 
   
- Fox finds 'Phone Swap' a date as it takes over Snapchat ad sales
- Ad-review body tells T-Mobile to drop 'Best Unlimited Network' claim

Source: Ad Age India

   
- Bharti Airtel to comply with High Court order on disclaimer in IPL ad

Source: ET

   
- CSE Asks Sania Mirza to Disassociate from 'Misleading' Poultry Ad

Source: News18

   
- Mumbai: Ad-man questioned over tweets against PM Modi

Source: Indian Express

   
- Mohali civic body tosses ad bye-laws out of the window

Source: TOI

   
- HT Media to launch paid news subscription soon: Digital CEO

Source: Medianama

   
- Balaji Telefilms appoints Sunil Lulla as group CEO

Source: Live Mint

   
 
- Veterans Slam 'Shameful' Ad Attacking Candidate for Living Out of State During Military Service

Source: Tme

   
- 'Solo: A Star Wars Story' Tops Studios' TV Ad Spending

Source: Variety

   
- CA-GOV: Newsom hits fellow Dem John Chiang in new TV ad

Source: NBC News

   
- Subway is running an ad campaign about 'feta fetish,' and it is freaking everyone out

Source: BI

   
- TV scientists star in AstraZeneca's first ad campaign for asthma biologic Fasenra

Source: Fierce Pharma

   
- It's time to rethink lazy male stereotypes in advertising

Source: Mumbrella

   
- Electoral Commission looking into ad in horse racing mag

Source: RNZ

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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