21 May 2018 | Volume 6 Issue No:63   Facebook Twitter YouTube YouTube
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Mam | Media And Advertising
Nihar Naturals celebrates progressive, strong women
Women today are free-spirited, courageous and strong, irrespective of their age and economic backgrounds. Nihar Naturals coconut hair oil, a market leader in eastern India, has unveiled its latest campaign, "Akai Aiksho" to highlight the power and strength of the modern woman.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
RPG Group's new campaign speaks about happiness within & outside the organisation
RPG Group, one of India's fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a campaign featuring four films with its brand tagline 'Hello Happiness'.
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Mam | Media And Advertising
Volvo India urges women to reclaim their streets
Mindshare, a full service media agency and a part of GroupM, has collaborated with world renowned Swedish automobile manufacturing company Volvo Car India to launch #MakeYourCitySafe, a campaign aimed at empowering women to take a stand for their safety.
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Mam | Marketing
IndiaMART promotes payment gateway for SMEs
IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART. By showcasing various real businesses from across the country which are listed on its platform, IndiaMART has taken an explanatory route to highlight how IndiaMART's small and medium businesses (SMEs) have been able to grow their business by using the online payment gateway.
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Television | TV Channels
Nielsen on changing landscape of global sports
Television | TV Channels
Star Sports 1 Hindi back in lead as Zee Telugu enters across genres list
Television | TV Channels
Get ready to Kick- start this summer with revelry!
Cable TV | MSO
Den Networks reports higher revenue, operating profit
iWorld | OTT
PCCW Media launches Now E OTT platform
Regulators | People
Amit Khare appointed as new MIB secretary
- IPL 2018: Top 10 Brand Campaigns on Twitter During Week 4

Source: Ad Age India

- IPL 2018: Final matches to be aired on four additional channels

Source: FE

- Evolution Of The Digital Era: Future Of Marketing

Source: BW

- Patanjali MD Acharya Balkrishna wants govt to back food processing

Source: Live Mint

- Google pushes artificial intelligence for upgraded news app

Source: ET

- Decorative light brand Tisva to develop domestic vendor base

Source: The Hindu Business Line

- News publishers recoil at Facebook's new political advertising rules

Source: The Drum

- Adobe Expands Integration Between Its Analytics & Advertising Clouds

Source: B&T

- Samsung ad pokes fun at throttled iPhone to get customers to move on to Galaxy

Source: USA Today

- The Drive: Birth control bus ad stops some people short

Source: Star Tribune

- Hope as ad body finally shares 'anti-digital' view

Source: Independent

- 'Millennial-focussed' telco, Lyf Mobile, launches with in-house ad campaign

Source: Mumbrella

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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